Ad Exchange Explained
The basic premise behind an ad exchange is to make it easier for publishers to sell their unsold inventory to the highest bidder. Publishers use ad exchanges to
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Landing Page Definition – What is a Landing Page?
In marketing, a landing page is an online page that is focused on one goal and designed to convert visitors into leads. It should include a call to
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What Is Remarketing and How Does Remarketing Work?
Remarketing is a powerful way to reach the people who have visited your website before. This method uses the information about your website visitors to display ads that
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What is Google AdSense and How Does it Work?
So what is Google AdSense and how does it work? AdSense is an advertising program offered by Google, which lets you place ads on your website and earn
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Digital Out of Home Advertising Examples
The possibilities of DOOH advertising are endless. Not only does this type of marketing highlight brands, it also provides vital insights into their target audiences. DOOH can also
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How to Display Rich Media Ads
Rich media ads offer a host of performance metrics. These metrics can include click-through rates, dwell and expansion rates, average view time, completions, pauses, rewinds, and mutes. These
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Microsoft AdWords and Microsoft AdCenter
If you want to advertise your business online, you can use Bing ads to do so. You can import your existing Google ads or select a specific account
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How to Implement a Dynamic Remarketing Campaign With Google Ads
One of the best ways to get customers back is to use dynamic remarketing. This method is a great way to retarget past customers and offer them ads that
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Gmail Ad Examples – Creating an Opt-In Campaign
If you're tired of seeing the same old ads in your Gmail inbox, you can use Google's display network to run an ad on the Promotion tab. This way,
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What is Geofencing Marketing?
Geofencing marketing involves creating a virtual perimeter around your location. This perimeter is then targeted through an ad campaign. When a potential customer enters the area, they will
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