The basic premise behind an ad exchange is to make it easier for publishers to sell their unsold inventory to the highest bidder. Publishers use ad exchanges to
Remarketing is a powerful way to reach the people who have visited your website before. This method uses the information about your website visitors to display ads that
The possibilities of DOOH advertising are endless. Not only does this type of marketing highlight brands, it also provides vital insights into their target audiences. DOOH can also
Rich media ads offer a host of performance metrics. These metrics can include click-through rates, dwell and expansion rates, average view time, completions, pauses, rewinds, and mutes. These
One of the best ways to get customers back is to use dynamic remarketing. This method is a great way to retarget past customers and offer them ads that
Geofencing marketing involves creating a virtual perimeter around your location. This perimeter is then targeted through an ad campaign. When a potential customer enters the area, they will