You’ve probably noticed that your Google AdWords conversions aren’t as high as you’d like. You might have performance issues or your ads aren’t displaying properly on mobile devices. This is when you need to check for the following: double-tags, wrong page tags, and conversions section issues. To fix this problem, you can use a GTM plugin. It will allow you to view a preview of your conversions in the conversions section.
Cross-device conversions
When your AdWords account is set up to track conversions across different devices, you’ll automatically see the results of cross-device ads. This will allow you to measure the full value of your mobile advertising. Before August 16, however, you must manually set up cross-device conversion tracking. On that date, you’ll no longer be able to change this setting. But after that date, cross-device conversions will be included by default for all new AdWords accounts.
With cross-device conversion tracking, you can see how often your ads assisted a conversion on a specific device. This means that if a device assisted two conversions on another, then a tablet-related conversion accounted for two conversions from other devices. You can filter this data by device type and use this information to increase your bid for that device. This feature was announced by Google in October 2013.
Cross-browser conversions
If you have a website, you should incorporate Cross-browser Google ads conversion tracking into your marketing campaigns. Google has its own browser, Chrome, which accounts for 62% of all web traffic. This browser’s ability to recognize desktop users on mobile devices is one of the reasons why you need to incorporate this code into your website. Here are three ways to install Google Ads Conversion Tracking into your website.
First, enable the Cross-browser conversion tracking on your ads. If you haven’t enabled this feature in your Google Ads account, you can do so manually. Navigate to the Measurements or Conversions section of Google Ads. Click the Add Conversions button and enter the URL of the page where the person landed. The URL of the page should match the one in your Google Ads account.
Enhanced conversions
Enhanced conversions can be implemented as a single data object or as javascript variables on the conversion page. In the case of a single data object, the customer data must be defined in global Javascript variables. If the conversion occurs on a site, enhanced conversions should be used to measure conversions. To enable this feature, first install Google Tag Manager and Google Ads Global Site tags. Then, configure the conversion tracking snippet using Google Tag Manager.
Enhanced conversions give advertisers more accurate data. With the help of conversion tracking, they can measure the impact of their ads across multiple devices, and even in the case when users do not log into the same email address on each device. These are three ways to set up conversion tracking for Google Ads. However, you should follow the instructions carefully because there are some common reasons for invalid data validation. These are: (a) Inaccurate tracking; B) Use of a wrong pixel or ID;
View-through conversion window option
The view-through conversion window option in Google Ads allows you to track non-clicking users. These users can still complete the conversion actions later on. The conversion metrics will show how many of them were influenced by your ad. The conversion window is usually set to 30 days, but you can choose any period from one day to 90 days. To see whether this setting will be useful for your business, check the settings for the conversion window.
The view-through conversion window option is useful in cases where people don’t complete a purchase right after clicking a Google ad. Sometimes they take days or even weeks to visit the site again. If you want to measure conversions by the number of visitors who have returned to your website after clicking a Google ad, select a window that is 30 days after the initial interaction. This way, if a person visits your booking form in 30 days, that conversion won’t be counted.
