Before you start using Instagram for marketing purposes, you need to know what you’re going to achieve. What is your marketing goal? What budget will you have? Who is your target audience? Depending on your business, you can extrapolate your customer profile to Instagram. However, if you’re not sure what to post on Instagram, here are some tips to get you started. Listed below are a few reasons why you should use Instagram to promote your business.


You can use analytics to determine when to post and when not to post to improve your content strategy. Whether you are promoting your business or just a personal account, Instagram has analytics tools that help you understand individual post performance. These metrics can also help you determine how to create engaging content and how to improve your other social media marketing campaigns. You can sort the metrics by content type, day of week, month, or even year.


Using your email marketing to promote your business on Instagram is one way to boost engagement. It makes sense to share a link to your Instagram profile as well as your other active social media pages. It can also be highlighted in your business cards or while chatting with customers. Highlighting your Instagram page in your emails will help you gain more followers and repeat customers. Below are some tips to use Instagram to boost your reach and boost your sales.

Posting times

If you’re looking to increase engagement on your Instagram posts, consider varying the time of day you post. You should post a photo or video several times a day depending on the type of content you want to promote. For example, if you post a photo every Monday at 5 PM, change it to 6 PM the next week. It’s important to find the best time for your audience, but this can take a few weeks.

User-generated content

In addition to brand-owned photos, user-generated content is also a great way to build a community and expand your reach. Popular fashion brand TopVintage has embraced UGC to connect with younger soccer fans and have been increasing average order value and conversion rates. To see how this strategy can boost your business, check out its results. Its UGC strategy helped it increase average order value by 8.33% while maintaining a 20% conversion rate.

Influencer marketing

One of the best ways to get your product or service in front of influencers is by sending them a discount code. Using influencer marketing sites like Dealspotr allows you to connect with bloggers and provide them with discount codes. Bloggers are always on the lookout for new products or services and are happy to feature them if they are featured by other influencers. These bloggers can also help you spread the word about your brand.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.