A/B testing your Google Ads campaign is crucial to your SEO strategy. Not only will you gain a better understanding of your user base, but you will also increase your conversion rate. This article explains the various aspects of A/B testing in Google Ads. If you are interested in learning more about the process, check out the other parts of this article! You will learn about Cookie-based traffic split, Responsive Search Ads, and creating an ad schedule in Google Ads.
Multivariate testing
If you’re looking for the best way to boost the results of your Google ads, multivariate testing is the key. It is the gold standard for PPC ads, and is used by digital marketers and website developers alike. While standard Google ads can only test headlines and copy, landing pages on companies’ sites typically contain more elements and allow for a broader range of testing options. Multivariate testing allows you to test the elements that matter most to your target audience.
Cookie-based traffic split
When a/b testing Google ads, you can use either search-based or cookie-based splits. Search-based splits assign users to the control or test group based on when they search for a certain term. This means that the user might see both the control and test versions of the ad on different occasions. Cookie-based splits, on the other hand, assign users to a specific group once. This ensures that the user sees only the desired experience.
Responsive Search Ads
A/B testing has long been used to test different versions of the same ad in search results to see which performs better. To do this, marketers usually create two different ad variants and measure the differences in performance. Until July 1, 2022, marketers could test ad variations with expanded text ads, but Google has announced that the practice will be discontinued. Instead, marketers should consider responsive search ads for a/b testing.
Creating an ad schedule in Google Ads
Setting up an ad schedule in Google Ads will allow you to alternate the display of your ads as you plan to test different elements of your ad copy. You can also manually pause your losing ad and replace it with a new one. In the end, your Google ads will automatically optimise based on clicks and conversions. Creating an ad schedule in Google Ads is a crucial part of split testing and you must make sure you follow these tips to ensure the best results.
Using third-party software
As a Google Ads beginner, it can be challenging to find which ad format converts better. The primary tool for Google Ads optimisation is your brain. But many people miss out on a lot of potential conversions and waste money by not thinking about user behaviour or experience when making decisions. One way to improve the performance of your ads is to adjust your bids for different days of the week and different devices. You can also tweak your ads for various symptoms of poor performance.
