Adsense’s new ad marketplace has several advantages for suppliers. It is a single source of payment, and the platform enables the distribution of consistent purchase orders from all authorized AD Members. Suppliers are guaranteed to receive the same order form and PO number from AD every time they receive an order. And if there’s ever a time when you won’t receive an order, you won’t have to worry about it – your PO number will be consistent and available from any authorized member of AD.
Podcasts have always had a niche, and Podbean’s ad Marketplace makes finding your audience easy and effective. By offering advertisers a place to place their ads, podcasters can make their content more discoverable to a broader audience. However, a podcast’s audience may not be directly related to the company’s product or service. If this is the case, you should consider investing in ad networks such as Podbean’s.
Premium is the most popular method, which pays only when listeners buy premium content. It integrates with the dashboard, and you can set different donation levels. You can also publish “patrons-only” premium content for subscribers. Podbean also offers a freemium plan that allows you to try out the major features for free. Podbean’s adMarketplace makes it easy to monetize your content, and you can even start ad campaigns as soon as your content is published.
Amazon’s Transparent Ad Marketplace
Amazon has announced the launch of its Transparent Ad Marketplace in Europe. This cloud-based solution for header bidding is designed for both small and enterprise-level publishers. Its server-side header bidding technology reduces latency and increases revenue for both publishers and advertisers. Publishers do not pay a fee to use this solution, and bidders pay Amazon only $0.01 CPM. Publishers can choose to use it on mobile or web applications, and it supports audio publishers.
Amazon’s Transparent Ad Marketplace (TAM) is a header bidding solution that lets publishers draw from multiple sources and optimize ad placement without slowing down page load times. Because the ad auction takes place in Amazon’s cloud, publishers can take advantage of a wide variety of traffic sources without sacrificing page load speed. It will require publishers to sign up to the Transparent Ad Marketplace, but many top publishers have already signed up. Several exchanges have also signed up for the service, including Rubicon Project, PubMatic, and Facebook’s Audience Network.
In a move that has a direct impact on the way advertisers and digital agencies approach TV programming, Viamedia’s QTT a ad marketplace is introducing a platform for the automated activation of linear video inventory. The platform is designed as an open destination for both digital users and television inventory owners. Participating television owners and digital agencies include A+E Networks, FOX, and Reelz. Magnite is the first of these SSPs to integrate QTT into its platform.
The patent grants Viamedia the right to connect broadcast and cable programs with advertisers in the QTT ad marketplace. This increases digital-first advertisers’ access to local linear TV inventory and supports the company’s product roadmap. The patents also make it possible for media buyers to easily access the best ad packages for their brands. By making the process as transparent and automated as possible, QTT is already paving the way for a more efficient and effective advertising industry.
Publishers can also use Amazon’s UAM ad marketplace to manage the performance of their inventory. It is part of the Amazon Publisher Services and is intended for small, medium, and large publishers alike. Users have limited access to the underlying auction logic and bid-level transaction data. However, it offers basic reporting options. For more detailed analysis, the Transparent Ad Marketplace is an option. It is currently available on invitation only and is designed for Enterprise publishers. Publishers must be familiar with Ad Manager and have experience with Google’s ad management platform.
A major benefit of the Transparent Ad Marketplace is its server-side bidding capability. Publishers who use TAM can easily manage their own inventory and can combine it with header bidding services. Similarly, the UAM ad marketplace provides publishers with access to a list of SSPs and other demand partners for ad placements. This makes Amazon’s UAM ad marketplace a useful tool for publishers who want to make money from ad placements.
Did you miss our previous article…