When it comes to email marketing, it is important to understand some of the terminology. There are two main categories of email marketing: acquisition list and house list. A house list consists of an organization’s subscribers. It is seven times cheaper to market to an existing customer than it is to acquire a new one. In addition to the two primary types of lists, an acquisition list is comprised of prospects. Another category of email is called HTML Email, which is formatted using Hypertext Markup Language (HTML). In HTML email, the message can have unique fonts, graphics, background colors, and more.

Permission-based email marketing refers to sending messages to people who have specifically requested to receive them. It is an excellent way to build brand trust. Moreover, opt-in forms enable you to include images, links, and other design elements. Finally, rich media email, or HTML email, allows you to incorporate multimedia content. These are just a few of the many email marketing definitions. Make sure you familiarize yourself with them, so you don’t get confused.

Newsletters are a great way for fashion brands to debut their new styles, as they can use AMP for email to allow readers to browse categories right inside the email. Other types of emails can create an experience that adds value to the recipient’s life, like the JoJo Maman Bebe newsletter that turned potty training into an online event. Another type of email newsletter is event-based, which promotes live events, such as conferences and concerts.

Emails can be hard or soft bounces. A hard bounce means an email address is undeliverable, while a soft bounce indicates a server is unavailable or the mailbox is full. Both bounce rates can be harmful to your email’s reputation and deliverability. If your message is receiving a high bounce rate, you may want to consider reducing your email marketing budget. So, take time to learn the terms and get started today!

Lead nurturing is building a relationship with a potential customer. Prospecting focuses on generating new leads. Customer retention aims to maintain existing customers. Reactivation, on the other hand, aims to reconnect with inactive customers. Ultimately, email marketing is a powerful tool for creating a better relationship with customers. And while all of these strategies have advantages, some may not be effective in all cases. But it is still a necessary part of email marketing, and you can use them wisely.

There are several ways to measure the effectiveness of email marketing. One way is by measuring the conversion rate, which is simply the percentage of recipients that respond to your call to action. Moreover, CPM is a cost-per-thousand, and it is often the metric used in email marketing pricing. You can also rent email lists, which typically charge based on cost per 1,000. If you want to measure the effectiveness of your email marketing efforts, you should first define your target audience and set a specific budget.

Did you miss our previous article…

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.