Native advertising is a form of online advertising in which brands pay publishers to place their advertisements on their content. The idea is to create content that is useful to readers. Traditionally, advertisers would buy product placement in television shows. For example, laundry soap companies often sponsored daytime dramas, creating the popular “soap opera” label. Today, however, there are many different avenues for native ads. Digital publications often publish sponsored articles, and social media platforms have made native advertising a popular way to promote products.
One example of a native ad is the Spring Reboot Campaign, sponsored by Home Depot and run on the popular lifestyle blog, Apartment Therapy. The campaign lets users redesign a room, click on different furniture items, and get a visual representation of the result. This ad is especially effective because it gives consumers a visual representation of how the product works. By offering a realistic, yet fun experience, home decor websites are a hit with the general public.
The success of native advertising depends on how well it targets specific audiences. To reach potential consumers, you must research and target them in advance. You should know which websites are more likely to serve your ad. If you are unsure of what websites your target audience visits, use tools like Anstrex, which conducts research in seconds and offers a 20 percent discount for life. You’ll find that native ads are a great way to get exposure and credibility for your brand.
Unlike banner ads or other types of digital advertising, native ads are viewed by consumers as more trustworthy. In fact, consumers are twice as likely to click on native ads than on banner ads. Moreover, many people skip over banner ads, while native ads are read in their entirety. This may be a result of the immersive nature of native ads. One study by Sharethrough indicated that consumers who were exposed to a native ad were 18% more likely to purchase the products featured in the ad.
In addition to native ad platforms, there are a number of other tools you can use. The key to success with native advertising is to deliver value to your audience. Providing valuable content to your audience can lead to stronger relationships. Your primary goals should be product sales and brand awareness, but secondary objectives may include email subscribers or email signups. Native advertising can allow you to reach a wider audience than ever before. You can also use the platform to target a wider audience.
For example, Home Depot partnered with the popular website Apartment Therapy, which provides articles that address specific customer concerns. The ad will appear in the reader’s feed, and the content will appear within the company’s page. By 2020, Beats by Dr. Dre will be a youth-oriented brand. With the right strategy, native ads can lead to a significant boost in sales. So, if you’re wondering how to use native advertising to grow your brand, keep reading.
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