Google has just introduced new ad formats and features for its ad network. These changes will affect online advertising, eCommerce store owners, and local business owners. For a better experience on Google, consider implementing image extensions. These are currently in beta and have not been released to the general public yet. Instead, select advertisers have been allowed to use these features. This is a welcome development for local business owners. These updates will give your ad campaigns a whole new look!
Google Ads’s new Lead Form ad extension allows businesses to engage customers without requiring them to leave Youtube. It enables viewers to fill out an online form to learn more about a product or service. While it’s not perfect, it’s a step in the right direction. As a result, it’s possible to improve your Ad optimization score while improving the overall experience. Hopefully, these changes will make it easier for businesses to take advantage of YouTube’s massive audience.
The new interface for Google Ads will change on October 18th. It will transition from Smart Pricing to Smart Bidding. With Smart Bidding, advertisers will be able to modify their bids based on unexpected changes in search data. They can also segment their data by network, such as search partners. This makes it easier to identify a particular network’s audience and tailor your ads accordingly. If you’re unsure which network to target, try using both.
Several new features are in the works that will make your campaigns even more effective. You can now target audience by gender and income and even by household status! This will allow you to target your ads to different price points, which is great news for PPC advertisers. The new features allow you to target different types of people and eliminate the worry of attracting unqualified traffic or under-selling to high-end users. Another important update for local advertisers is the ability to use the new Parental Status targeting option.
Adwords has introduced notes for its users. Adwords users can now add notes to their ads to clarify their performance. This feature will help other users understand the results of their campaigns and remember the actions they took while using their accounts. Also, it will be easy to track changes to the keywords that are driving traffic to your website. You can also track which of your ads are performing better than others. This feature will make your campaigns more effective and profitable.
Those who are already opted in to the automated extension should review them regularly to ensure that they are still working properly. Make sure to pause them if you find one that isn’t working. You can also revisit your callouts, sitelinks, and structured snippets. These updates may have unintended consequences, so be prepared to spend extra time with them. And if they don’t work, you can always revert back to the old version.