If you’re running Google ads for your business or brand, you may find that your campaigns aren’t running as expected. They might not be generating any impressions, or your impression share might have dropped off significantly. Luckily, there’s usually an explanation behind why these issues arise and you can fix them as soon as possible.
a) Your billing information is incorrect or out of date: It is important that you provide accurate billing info so that your ads will run properly and not interfere with Google’s machine learning system or cause any disruptions in the way they show search results. You can check your billing info by selecting Tools & settings and then Billing summary to make sure everything is set up correctly.
b) Your payment method was not accepted by Google Ads: This can happen for many reasons. It can be as simple as a credit card that is expired, a virtual card that has been suspended or a dome debit card that could pose a security risk to the platform.
You can check if this is the issue by logging into your Google Ads account and looking at the status column. Enabled campaigns should have a green circle next to them and Paused ones will have a gray paused symbol.
c) Your Google ad was disapproved: This can be a big issue for you, particularly if your ads are your biggest source of revenue and a huge loss in sales can result from being disapproved. This is because Google will remove your ads from the SERPs if they think that you are violating any of their policies, terms or conditions.
In addition, you might find that your ads were removed because you were in violation of one of Google’s anti-spam or ad fraud policies. If you are in these circumstances, you should contact Google and request that your account be reinstated.
Once your account is back up and running, you should review your ad strategy to ensure that it’s compliant with all Google policies. If you are not, you may have to resubmit all of your ads.
d) Your Google shopping ads are not showing: This is an issue that can happen for many reasons, most of which have to do with submitting inaccurate product data or not having the correct location settings for your ads. If you haven’t submitted accurate data or didn’t select the right location for your campaigns, Google might not show your ads in the right places and it can lead to a lot of lost revenue.
You might also find that your Google shopping ads aren’t showing if you haven’t properly optimized them. This means making sure that they are highly relevant to the queries your target audience might be using and that the post-click landing page is well-optimised.
In addition to checking your ad campaigns, you should also check your keywords. If they are too broad, you won’t be able to target your audience as efficiently as you would with more specific terms.
Frequently Asked Questions
What are the potential benefits of display advertising?
Display ads are an extension of your site. They are made to look the same as your site, and even mirror its functionality. This makes them easier to navigate, which increases conversions.
Display advertising offers you more control of how you advertise. For example, you can choose which text ad to show and when to run them. You can also view reports online and set budgets.
Display advertising has the greatest benefit: it lets you reach potential customers who spend time online. Display advertising on websites such as Facebook, Twitter and LinkedIn can help you increase your visibility to these highly targeted audiences.
By offering discounts and coupons, you can increase the value of your display campaigns. If done correctly, this campaign will drive traffic to your website and increase conversions.
What are the various types of display advertisements?
A form of advertising that uses static images to promote products and services is called display advertising.
The primary difference between traditional print media ads and online display advertisements (also known by banner ads) is that the former appear on websites, while the latter are printed in publications.
There are three main types of display ads. They are text-based (graphical image-based), video-based (video-based), and graphical/visual-image-based. Text-based display ads are called banner ads. Graphics and videos are called popup ads.
Text-based display ads usually include a headline, text copy, and a button to call-to action. These ads often include a link to an advertiser’s site, which provides more information.
Graphical image-based ads include photos, illustrations, icons, and logos. This type of ad is also called a picture advertisement because it often includes a photo or illustration.
Video-based ads are similar to graphic displays except that they are interactive. They can play automatically when someone visits a webpage, or they might require that users click a button in order to view them.
Advertising on display is generally considered an efficient form of marketing as it allows advertisers to reach potential clients directly. But, these ads are not human-interactive and may prove ineffective depending on what the product or service is.
What are some examples of display ads?
Any advertisement displayed instead of appearing on the web page is known as display advertising. This includes banners.
Display ads are used for branding purposes. They help advertisers attract potential customers and raise awareness about their products.
The most common type of display advertising is banner advertisements, which typically appear as large rectangular boxes at the top or bottom of a website. These advertisements may contain text links to websites or email addresses or may provide additional information about the advertiser’s product or service.
Pop-up advertisements as well as interstitial advertising are examples of other display advertisements. Pop-up advertisements typically appear when users visit a website and move onto another webpage. Interstitial ads often appear between pages in a website. These advertisements remain until the user clicks through the next page.
Display advertising can be measured using a variety of techniques by advertisers. Click tracking is one method that records when someone clicks on an advert. Another technique is conversion tracking. This measures how many people clicked on an advertisement and purchased a product from that advertiser.
Both methods are monitored by advertising agencies to determine if display advertising generates sales leads.
What are offline display advertisements?
Offline Display Ads appear when someone visits a new website.
They are often used to promote products or services that are relevant to the visit. Because visitors may be already familiar with the product, this type of ad can help increase conversions.
If you are trying to drive visitors to a certain page on the site, these ads may be of use to you. Visitors may convert easier if you post an ODA to a landing page since they have already been introduced.
- Remember, the average CTR for display ads is 0.06%. (acquisio.com)
- According to Google, Display Network sites reach over 90% of Internet users worldwide. (meltwater.com)
- According to Accenture Interactive, 91% of consumers prefer to buy from brands that remember their interests and provide offers based on their needs. (mailchimp.com)
- Click-through rates for banner ads average around 0.1%, a lower total than many other forms of online advertising. (mailchimp.com)
- In the example below, Choice Hotels offer 20% off booking through their website: (acquisio.com)
What are other forms of display ads?
It is important to make sure your display ads stand out from the rest when creating them. It is important to make your ad visually appealing and eye-catching, and engaging for your visitors.
You can create display ads in many different ways, including text-based ads, image-based ads, video-based ads, and more. You can use some of these ads to increase your effectiveness depending on how you set up your site and the type or visitors you are targeting.
Standard display ads are the best because they perform better than all other forms of advertising.
You might find other ways to promote your business online, such as social media marketing or paid search campaigns. These methods are expensive and can take more time and effort. It makes sense to concentrate on advertising on sites people browse rather than on sites people won’t visit.
You might want to experiment with the display ads that we have mentioned. You could also use text-based ads for highlighting special offers or discounts on your site. For viewers who want to take action immediately, images or videos can be included in your ads.
Google’s Ad Preview Tool allows you to test different formats of display advertisements. The preview tool allows you to see various display ads, and you can choose the ones that you like best.
This will give you a good idea of what works well in terms of design and content, so you can use this information to improve future campaigns.
Once you’ve created a successful campaign, you should continue to monitor its performance. Check back regularly to see whether the number of impressions and clicks has increased.
To improve your campaign’s performance, you can modify one or more of the following aspects. You can adjust the size of the advertisement (make it bigger or smaller), the position of the advert (move it closer to or further down the page), and the wording (change the words).
If none of these changes seems to work, then it may be worth looking into another form of display advertising.