Managing the websites you are advertising on can help you find the right placements for your advertisements. Google Ads placements can be placed on your website, mobile app, video content, and individual ad units. You can also add placements to ad groups. However, you must take a few steps before you can begin placing ads on other websites. This article will give you some basic guidelines for optimizing your ads. Continue reading to learn more about the different types of placements available.

One of the most important things to remember is that a Placement list can be intact over time, though its value and typical CPC may change. If your old Display campaign isn’t performing well, you probably have oodles of placements and a lot of non-performers. If this is the case, you can remove non-performers and add new placements to your campaign. If you find yourself getting tired of removing these ads, you can do so by pause and restarting the campaign.

Google Ads Placements allow you to target different audiences based on their interests and search history. If you’re targeting in-market audience members, you should write ad copy based on these search terms. Make sure to tie in your audience’s interests with your ads to increase your chances of success. If they’ve visited your website in the past, chances are they’re interested in the product or service you offer. Similarly, if you’re targeting in-market audiences, you can use Google Ads Reach Planner to determine which keywords to bid for in the Google Ads tool.

Display ad bidding strategies vary based on your objectives. CPC bidding is a good choice if you want to drive interested users to your website. You can also use the Target CPA strategy. This is a method for getting visitors who click on the ad but don’t necessarily have a high budget. But if you don’t have a huge budget, CPC bidding may be a better option.

In order to gain further insight, you can also link Google Ads with Google Analytics. This powerful platform helps you track your website’s performance. The data can provide you with valuable insight about the customer’s journey. For example, you can view the number of customers that got stuck during the checkout process, or who became confused when they read a text ad. With such data, you can determine which ads are working well and which aren’t.

One way to optimize your campaign is to run a single campaign per language and time zone. This way, you can easily target users with similar interests in the same location and time zone. You can also try to run separate campaigns in different countries for each language or city. This way, you can maximize your ROI and reach your business goals. You can also run different campaigns for different languages and timezones. You can also use YouTube as your main display network.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.