If you’re looking to maximize the power of your advertising campaigns, you should take advantage of Google’s Ad extensions. These features give your ads an extra edge and are easy to add to your campaign. There are two basic categories of Google extensions: custom and third-party. Learn about the difference between these two categories and how to implement each one to your campaign. Then, you can add and test them to see which ones work best for your brand.
Ad extensions work by adding extra relevant information to your ads. They allow you to give customers more information about your business, and take up more real estate on your ads. The main advantage of ad extensions is that they take up more real estate. You’ll also get more conversions from them, and they may be worth the extra expense. But be careful to only use these extensions when they’re relevant to your brand and your business.
The best way to use Google ad extensions is to make sure they work with your CTAs. To ensure that the two extensions are compatible, edit snippets at the ad group level and override any campaign snippets. Also, keep in mind that adding snippets can increase CTR by 15%. You’ll get more conversions from your ads if you add snippets to your ad descriptions.
You can use Google’s sitelink extension to highlight specific details of your website. Sitelinks appear one or two lines below your ads. These appear as text and can include short descriptions, increasing the chances of a click. When using these extensions, however, make sure you’re following Google’s policies and guidelines. And be sure to use the right ones – don’t repeat yourself too often. So, what should you add to your ad?
Adding Google Ad extensions to your ad campaigns is a simple way to boost your CTR. Depending on the context of your audience, availability of your product, and your Google Ads account’s performance, you can choose from a variety of extensions to enhance your advertising campaigns. You can choose whether to use ad extensions at the campaign or ad group level, depending on your needs. With a little bit of creative thinking, you can optimize these extensions to maximize click-through rates.
Another common use of Google Ad extensions is to display prices for products and services. Price extensions showcase prices underneath the ad copy, allowing potential customers to easily click on the ad that best fits their budget. By lowering the friction between discovery and conversion, price extensions can help boost sales. They can also be useful for advertisers with services that are highly exclusive. These can be priced above the market average to attract customers and increase conversions.
Another way to use Google’s ad extensions is to show a storefront. For example, if you sell clothes, you can use the location feature to display a picture of the storefront of a particular product. Then, you can create a map highlighting all the nearby stores that carry the same item. In this way, customers can easily locate your product and make a purchase. The Google Shopping Extensions can help you make the most of your advertising campaigns.
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