With Google’s upcoming update, advertisers can expect their AdWords campaigns to feature ads within mobile apps and devices. This will increase the amount of mobile traffic, Google claims. Until now, mobile traffic has been quite limited. But with the introduction of these ads, advertisers should expect increased revenues. For more information, read our guide. This article will also cover the cost-per-click and targeting options for mobile ads.

Excluding mobile apps from AdWords campaign

You might have heard of excluding mobile apps in your AdWords campaign, but did you know that you can exclude mobile app placements? In order to do this, you must use Google Ads Editor. This tool allows you to manage your campaign, and it even offers a way to download your most recent changes and all campaigns. This tool will also let you edit your display advertising campaigns. You can add negative mobile app categories and exclude mobile apps at the campaign, ad group, or even campaign level.

Google’s new ad targeting tools are designed to make it easier for marketers to target ads on mobile devices. Exclusions include categories like Games, Flashlight Apps, and In-Game placements. Exclusions prevent your ads from showing on sites with inappropriate content, or in mobile games. Excluding mobile apps from your AdWords campaign allows you to create a more focused campaign and reduce unnecessary costs.

Impact on AdWords campaign

The impact of mobile apps on your AdWords campaign is significant. Google has begun serving ads within mobile apps and has said this will increase mobile clicks. While this is a good thing, it also poses risks. Mobile apps often result in lower conversion rates than other types of advertisements. While this can be detrimental for your AdWords campaign, there are ways to make it work for you.

For one, the Google Display Network provides a great variety of ad formats. The ads that you display on GDN are designed to target audiences with interests in what you’re offering. This makes them highly effective for generating leads, but the downside is that the ads have a lower CTR than other types of Google Ads. Thankfully, Google Display Network has built-in analytics tools and reporting tools, which can help you monitor your campaign’s progress. In addition to mobile apps, advertisers can also run video ads and display ads to reach consumers with an interest in their product or brand.


Cost-per-click (CPC) rates for mobile advertising are an important measurement of your paid campaign’s success. While CPC rates vary from industry to industry and sometimes fluctuate with seasonal events, this data provides a good indication of how competitive your industry is. Knowing the average CPC rate for a specific vertical will allow you to adjust your cost-per-click in a paid mobile user acquisition campaign accordingly.

Ensure that your app is in the right place before launching your campaign. If your app is not optimized for a particular placement, you can use the “Exclude mobile apps” setting. Excluding specific placements within a campaign will help you avoid wasting your money by placing ads in the wrong places. However, excluding entire placements is not recommended. This is because this will limit the number of people who will see your ad.

Targeting methods

One of the best ways to drive high-quality traffic to your app is to use Google Display Network targeting. By using this technology, you can reach over two million websites and 650,000 apps that are visited by nearly 90% of internet users. Google Display Network ads appear on 120 of the world’s most visited websites, including the #1 video platform YouTube, the #1 blog platform Blogger, and the #1 email service Gmail. This vast network has an impressive 50 billion mobile app users.

Targeting methods for Google Display Network mobile apps are available in a variety of different formats. While conservative targeting is the default setting, aggressive targeting is more specific and uses Google’s Display Campaign Optimizer to find more customers. This can reduce the number of clicks on your ad, but you’ll get more impressions. In order to choose the most appropriate targeting method, you’ll need to choose your goals and target audience.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.