Google Ad Extensions are a great way to maximize ad real estate, or how much space your ad takes up. The more space you have for your ad, the less space you’ll have to compete with competitors, which means more conversions. Google also offers different types of Ad Extensions, including Structured snippets, Callouts, Lead form, and more. Find out how they can benefit your business and begin leveraging them today!
Callouts
If you’re wondering if callouts can increase the effectiveness of your PPC campaigns, they can. There are many benefits to this feature, and they will not cost you any extra money. Here are some of them. Depending on your industry, you can use up to six different callouts. In addition to directing prospects to your website, you can also schedule special offers and promotions to appear in the lead up to specific dates.
You can easily add and remove callout extensions on Google Ads. You can also edit them by navigating to the Ads & Extensions menu, and then clicking the pencil icon next to them. When you’re finished, your changes will apply to all your campaigns and ad groups. If you want to change the callout text, you can change the date and time when the callout will appear. You can also set up callouts to appear on mobile devices only, which is particularly useful when you’re trying to reach people in the lunch hour.
Sitelinks
The best way to determine whether sitelinks are a good ad extension is to look at what users are searching for. Sitelinks are the result of a user’s intent, and the more relevant they are, the better for your business. The good news is that you can control what appears during the day and on what devices. The bad news is that sitelinks do not always show up during business hours.
When creating a sitelink, you can do so from any campaign view level. To create a sitelink, click on the ‘Ads & Extensions’ menu item and click on the ‘Extensions’ option. You can filter your list for more relevant ads, or create a sitelink on an account-wide basis. You can also use sitelinks on specific campaigns, but they should only be used when the keyword phrase matches a sitelink.
Structured snippets
You can set up Structured snippets in your account settings to be displayed beneath your ad text. You can show up to two snippet headers for a given ad, and Google uses its algorithm to determine which to display. You can choose to display snippets on mobile devices, set start/end dates, and schedule snippets. You do not need to click on the snippets to view them.
When adding a Structured Snippet to your account, you can highlight specific product features to attract prospects. These snippets take up one line of copy, so they may not appear in a general search. Nevertheless, if you want to highlight a specific feature of your product or service, you should use a header that accurately reflects that feature. For example, if your website sells jewelry, you might want to list prices of some of your jewelry.
Lead form
As an advertiser, you can generate leads by using a lead form extension from Google. These extensions are similar to Facebook’s lead generation ads in that they allow you to capture customer information without requiring a landing page. For smaller businesses with products or services that do not require a high amount of information, lead form extensions are a more effective option. You can download the data collected through this extension into a CRM and use it for future marketing campaigns.
You can integrate a Google Ads lead form extension with email or CRM software to receive notifications of new leads. If your CRM system does not offer webhook integration, you can use Zapier to automatically trigger email or save entry into Google Sheets. You can also access Google Knowledge Base articles about the extension. In addition, you can also find answers to frequently asked questions about lead form extensions. Once you’ve learned more about lead form extensions, you can implement them into your marketing strategy.
