ACMs offer a wide range of features, such as multi-variate testing, A/B tests, video completion rates, and more. CMPs can provide rich media ads with a wealth of data to help you optimize your campaigns. A/B testing and multi-variate testing are easily achievable, even for in-house teams with limited resources. In fact, they are the only methods that allow for such comprehensive analysis. To learn more, read on.
Interstitial ads
Interstitial ads appear on full screen and are an effective form of advertising for websites. 57% of publishers use interstitial ads to improve their market coverage and generate many ad views per day. Interstitials can come in many forms, from video walls to gyroscopes, and can even contain sign-up forms and puzzles. These types of ads also have benefits for publishers, including increased ROI, higher viewability, and improved conversion rates.
Floating banners
If you’ve ever seen an animated pop-up banner for a game, you know what floating banners in rich media ads are. You may have even seen an Overwatch floatable banner. The super heroes game was released recently, and the ad was designed to give users a sneak peek of what they can expect in the game. Floating banners are another type of rich media ad that moves independently from a webpage and can stay in a locked position while the user scrolls. And while these banners usually are rectangular or square in shape, they can take on any shape the advertiser chooses.
Video
Rich media ads are a great way to reach your target audience. They offer a high level of interactivity, which means a higher click-through and conversion rate. In addition, rich media ads offer better metrics than conventional banners or ads. Regular banners and ads are typically just a single 200K file, with a single click-through link. Creating rich media ads is easy and affordable, and you can get started today.
Audio
When a consumer clicks on a rich media ad, they aren’t forced to leave the site. Instead, they are encouraged to interact with the content on the website. As a result, they are more likely to spend more time on the site. And, because of rich media’s tracking capabilities, advertisers can get more detailed information about the effectiveness of their ads. These ads can also measure interactions with videos, video views, and brand favorability.
Interactive elements
If you want your ads to be remembered, make sure they include interactive elements. Rich media ads are comprised of text, images, and video. Interactive elements keep your viewers engaged and help you gain more clicks. They also look more appealing and fresh for web users. Here are some examples of interactive elements in rich media ads. – Loreal banner with mini videos telling personal stories and other interactions. Users will find them more memorable than standard static ads.
Revenue
Rich media ads have several advantages. Not only do they provide better ROI than traditional online advertising, but they also offer many design options, including animations, gifs, and even full-length videos. Rich media ads enable advertisers to tell stories that consumers will find compelling. These ads also offer advertisers flexibility to improve user experience. Below are a few examples of rich media ads that can be effective for your online advertising campaign. Read on to learn more.
