Ad viewability is an important metric for advertising that can have a huge impact on the revenue and campaign performance of advertisers. Increasingly, publishers are being held accountable for providing a high viewability rate for the maximum number of ads without compromising the user experience. But how do you determine whether or not your ads are being viewed? Here are some ways to make sure that your ads are getting the view they deserve. To get the highest viewability rate, you must first understand what exactly is a viewable impression.
The next step is to measure your ad’s viewability. If you want to increase your ad’s viewability, you should consider bidding according to the number of viewable impressions. If you’re targeting high-traffic countries, you’ll be able to see how many viewable impressions you’re getting. You can also look at your CPM to see how well your ad is performing.
When setting your ad campaign’s goals, you should take into account the number of impressions that are in the user’s view. The viewable impressions that are not in the user’s viewport can be considered as non-viewable impressions. But they won’t count towards the campaign goal, and those impressions are useless for other campaigns. So, make sure you have a metric that measures the number of viewable impressions.
Active View has been developed by Google and won approval from the Media Rating Council in April. Its goal is to become the universal currency for advertisers. The metric doesn’t require the whole ad to be visible, but at least half of it should. Furthermore, ad units below the fold aren’t always visible if the page is too slow. Also, the smaller the screen resolution, the less likely the user will see the ad.
Ad metrics can be inaccurate if they are not based on valid traffic. Without viewability, advertisers may be paying for impressions that aren’t real human. With viewability, advertisers can track the engagement of their ads and see how well their ad placement is performing in real time. They can even analyze which ad placements are performing better than others. In addition, viewable impressions are an excellent way for publishers to track the real performance of each ad placement space.
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