Have you heard about the Google Ad Grant program? But are you confused about how to apply for it? Here’s a brief overview of the steps to apply for a Google Ad Grant and what to expect if your application is accepted. Once you know your eligibility, you can proceed with the application process and make the most of it. You’ll be glad you did when you receive your acceptance letter and start using Ads funds to promote your nonprofit organization!
Applying for a Google Ad Grant
By applying for a Google Ad Grant, you can place your ad in high-traffic spots to increase traffic and engagement. If you are an animal rescue organization, for instance, applying for a Google Ad Grant would allow you to advertise your services to local residents who are looking for dog adoptions or information on puppy mills. This way, people who are searching for such information will see your ad and be directed to your site.
To apply for a Google Ad Grant, you must first sign up for the nonprofit version. You must validate your organization through TechSoup, a nonprofit that works with Google to provide mission-driven resources and technology to organizations around the world. The registration process takes about three business days, and you can expect to receive a decision within that time. Make sure that you follow all application steps to the letter to increase your chances of approval.
Getting accepted into the program
Getting accepted into the Google Ad Grant program is easier than you might think. First, you’ll need to register with a TechSoup partner in your area. You’ll also need to upload proof that your nonprofit is not a government or healthcare organization. Some of these organizations may qualify, but you’ll want to verify that your nonprofit is independent of these entities. After that, you can take the two-minute quiz to ensure that you meet the minimum standards.
If you’re a nonprofit, you may want to consider applying for the Google Ad Grant program. Nonprofits don’t need a huge budget to reach a wide audience. However, this program can help you get your mission and cause out there to the right audience. For example, you can boost your year-end appeal by using this program to promote a recently published study. Google will also help you expand your volunteer base.
Getting the most out of the program
You should start your Google Ad Grant campaign with the right keywords to get the most clicks possible. Broad keywords will not get you very far because large companies and organizations are bidding on them. Instead, you should use long-tail keywords to boost your CTR and Quality Score. You must also have a compelling landing page for these long-tail keywords to get the best results. Listed below are some tips for making the most of Google Ad Grants.
Create a mobile-friendly website. Nearly half of website traffic comes from mobile devices, so it is essential to create mobile-friendly content to attract new visitors. Additionally, Google uses mobile responsiveness as a ranking factor in organic traffic. Finally, create promotable and valuable content on your website. Having high-quality content is important for getting the most out of Google Ad Grants. By providing useful content on your website, you will get more traffic and conversions.
