Picking the best Google Ads network for your campaign is like shopping for a new car. You don’t want to waste your budget by choosing the wrong model; after all, you want to drive off the lot with the highest-valued car possible. The same logic applies to advertising. You don’t want to waste money on the wrong network, because you won’t reach your campaign goals. You also don’t want to waste your resources on an asset you’ll later regret losing. So, here are a few things to consider when choosing the correct network.

Customer IDs

A Google Ads Customer ID is a 10-digit number, unique to your ad. Previously, you could have two decimal places for your conversion rate, but Google changed this so that you could have up to nine. A Google Ads Customer ID covers conversions to your website, cross-device, and phone number. This identifier helps you determine which ads are working the best. Here are some ways to find out your customer ID and how to get it.

Ad Rank

The amount of money you’ll pay for your ads is affected by your Ad Rank on the Google Advertisements Network. Your Ad Rank is calculated by dividing your Quality Score by $0.01 and ad position. Google’s algorithms consider the user’s context when determining the quality of your ads and landing pages. If you want to improve your Ad Rank, here are some tactics to increase your placement in Google’s search engine.


If you are unsure of how to optimize your bids, use the Google Draft & Experiments feature to test different strategies and see which one works best. If your brand awareness objective is to generate brand awareness, then focusing on clicks and impressions will be most effective. It is important to monitor the performance of your ad over time, so you can adjust your bids as necessary. Ideally, you should keep your account structure simple and easy to manage to make bid adjustments whenever necessary.


You can create custom audiences using the observation and targeting settings. Then you can choose from among the many audience types and apply bid adjustments to your ads to reach specific people. Google’s new Custom Audience feature will allow you to create audiences that match the interests of your business and users. You can also create custom audiences based on keywords, competitor sites, apps, location, or other details. These audiences allow you to be much more precise with your advertising and reach specific customers. For instance, you can target users based on their interests in food and beverages, health and fitness, and travel. You can also target users by demographics, such as marital status, parent status, and education level.


There is no denying that the most lucrative marketing channel is advertising on the Google Ads network, but this does not come without a price tag. Google’s cost-per-click average range is about $1 to $2 on its Search network in 2021. The cost may vary depending on the niche, as newer niches may have lower cost-per-click averages and more established businesses may have higher costs. Nonetheless, it is essential to know how to maximize your budget by monitoring your ad campaign’s performance.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.