The Google Ads types that you should use to promote your business are largely determined by your marketing goals. These are known as Dynamic search ads, Shopping campaigns, Display campaigns, and YouTube ads. Each ad type has its own unique characteristics and benefits, so you should consider them when choosing your campaign strategy. There are a few basic tips that will help you get the most out of your campaign. Listed below are some of the most important considerations when deciding which Google Ads type to use.

Dynamic search ads

If you’re just starting to use Google’s paid advertising program, you’ll want to familiarize yourself with DSAs. DSAs are unique because they can target your entire website or a specific page or category on your site. You’ll also be in charge of creating the ad’s description line, which you should match to the target audience. While Google automatically preselects categories based on content on your site, you can also choose specific categories for each ad group.

In addition to targeting pages on your website, Dynamic Search Ads allow you to target people who are already familiar with your brand and the products you sell. Usually, these ads are set to auto-target, but you can also select manual bidding to have more control over your campaigns. Both manual and automatic bidding options include Smart Bidding. Smart Bidding uses machine learning to optimize your campaigns for conversions, improving backend performance and campaign effectiveness.

Shopping campaign types

The first thing to know about the Shopping campaign type is that it can appear on all devices. This includes mobile phones, laptops, and TV screens. Depending on the bid amount and priority of your campaign, your ads can also be displayed on a specific location. This way, you can target potential shoppers within a certain area. Be aware of fulfillment limitations, though. If you don’t plan to sell anything on a specific day, you can still target the same location, but your ads won’t be shown to everyone.

If you’re looking to increase your conversion rates and sales, a Shopping campaign is the best option for you. Not only are these ads easy to create and manage, but they’re also profitable. Google is constantly enhancing and expanding Shopping to reach a wider audience. Make sure to have a good plan in place before getting started. By following these guidelines, you’ll be well on your way to growing your business.

Display campaign types

If you’re trying to attract more customers, display campaign types on Google ads may be the right choice for you. Display ads are not search engine-specific, so they reach more people who aren’t actively searching for your product or service. They work best for brand awareness and consideration campaigns, as they show your ad on sites that your target audience is already visiting. And because they’re not targeted by keywords, you can target your display ads based on audience types or even the content of websites.

Discovery campaigns are among the newer types of Google Ads. They show up on premium Google-owned feeds, such as the Google Discover feed for mobile and the Gmail social tab and promotions tab. They’re also shown in YouTube’s home page and Watch Next feeds. They use automated bid strategies and target cost per action. But you have to upload assets in advance, which makes them less effective than other campaign types.

YouTube ads

If you’re considering using Google ads on YouTube, you may want to know the differences between display and video ads. Display ads, for instance, consist of a single image, text, and a link to your website. Banner ads, on the other hand, pop up during videos. YouTube charges on a cost-per-click basis, so if you want to increase your click-through rates, you should use banner ads.

Video and overlay ads are the most common type of YouTube ads. YouTube advertisers can target either a national or global audience. They can also target by city or ZIP code. Depending on the audience you’re trying to reach, YouTube will automatically create a list of potential visitors. This list will narrow down the search results for people who are interested in the product or service you’re selling. For example, if you sell a sports team, you can select a target audience based on their interests.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.