Almost everyone has heard about online advertisements, but what is cost per action and how does it work? These types of advertisements pay you whenever your prospect takes a specific action, such as clicking a link or purchasing a product. While this may seem like a confusing concept, it can actually increase your sales volume and brand awareness. There are many ways to advertise your product or service online, but first, you need to know what your intentions are. Your advertisements can promote any type of product or service, as long as it is not against the law.

Interstitial ads

One of the most popular formats of advertising is interstitial ads. Unlike other forms of ad placement, these interstitial ads pop up from a web page without your user’s consent. This can be an annoyance, especially on a desktop or mobile device. If you want your audience to engage with your interstitials, you need to ensure they’re timed properly and won’t distract them from reading the content on your page.

Floating ads

If you want your ad to float over a page, you can use the Advanced Ads placement feature. In this tool, you must first configure the ad’s dimensions. You can choose to make it appear on mobile devices only, or take over the welcome page. Floating ads are available in various sizes. You can also change the position of the ad in Advanced Ads placement. After you have chosen the size, you can also choose the placement option.

Expanding ads

There are two types of expandable ads for websites. One type is a layer that covers all the content on a page, and the other is a single large ad that automatically expands when the user interacts with it. The former is easy to set up and deploy, while the latter requires more technical work from the publisher. These ads are designed to generate clicks and responses by providing more details and branding. However, some advertising experts recommend not using them on a frequent basis.

Pop-up ads

You may be wondering if pop-up ads are the best way to drive traffic to your website. After all, not all popups are created equal, so you should experiment with the best ones and tweak them to achieve a better conversion rate. While creating your popups, remember to include unique differences in the design, headline, CTA, copy, and offer. Pop-up ads can be tested by performing A/B testing, which consists of showing two different popups to the same visitor at different times. The results will reveal whether or not a change in the popup has a significant impact on the conversion rate, allowing you to make further improvements.

Google Ads

In order to make the most of Google Ads for website promotion, you should know the problems that potential customers face when purchasing something. Keywords can help you target potential customers. Google ads allow you to set your own timing and choose which days to run your ad. You can also choose to target local consumers if you have a physical store. In this way, you can earn quality traffic. Google Ads are great tools to increase your website traffic.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.