A customer list is a collection of emails collected from customers by providing them with something of value in exchange for their email address. It’s a great way to keep in touch with customers and increase sales.
Google Ads supports a number of different kinds of customer lists, including custom audiences, email lists and user lists. The latter is a powerful feature that allows you to target users who have made purchases or engaged in other actions, such as signing up for newsletters or registering for events.
Using this feature to target users who have purchased products from you can help you increase revenue by boosting your Click Through Rates and Conversions. You can also use it to expand your audience by adding users who have bought similar products in the past to your list.
To get started with Customer Match, you need to upload a customer list to your Google Ads account. Then, Google will compare the details in your list to its repository of hashed Google accounts. If your list matches the hashed Google accounts in the database, it will add them to your Customer Match audience.
The more information you provide, the higher your match rates will be. According to Google, advertisers who provide two match keys have a 28 percent increase in their Customer Match match rate on average.
What’s more, a high-quality customer list can have a dramatic impact on your campaigns. For example, a retargeting campaign using only Customer Match data can increase conversions by 3X more than a tofu or lookalike campaign.
How to Create a Customer Match List
To create your Customer Match list, sign into your Google Ads account and click on the gear icon in the top right-hand corner of the screen. Then, choose Audience Manager from the Shared Library menu. Next, click the blue “+” button to upload a list of customer email addresses.
Once your list is uploaded, you’ll receive an email confirmation from Google that it has been successfully processed. Then, you can start designing a campaign to run against your list.
You can use these lists as part of your regular targeting in Search and Shopping or design specific Display and YouTube campaigns to convert them. However, you should note that there are limits on how much of your list can be used in these types of campaigns. For example, you must have at least 1,000 matched profiles in order to use these audience lists on Shopping and Search campaigns.
How to Manage Your List
The most important thing to remember when managing your Customer Match list is to make sure that it’s updated regularly. For example, you can send an email to the list once a month to update your data.
You should also make sure that your list is up-to-date by removing people who haven’t purchased from you or haven’t completed the action you’re trying to get them to complete. This can be done through Google’s user management features in the Google Ads UI or with the zapier integration.
Frequently Asked Questions
What are the offline display ads?
When someone visits a site for the first-time, they see Offline Display Ads.
These ads can be used to promote relevant products and services. These ads are often used to increase conversion rates, as people may already be familiarized by the product or services.
These ads might be helpful if you want to drive traffic to a page on your site. The ODA can be placed on landing pages to help people convert better since they have been introduced by your business.
What are some examples of display ads?
Any ad that is displayed on a website instead of being there is called display advertising. This includes banners and pop-ups as well as interstitials and pre-roll videos.
Display ads are typically used for branding purposes. This is where advertisers hope that potential customers will pay attention to them and they can increase awareness of their products.
Banner advertising is the most common form of display advertisement. They are usually found as rectangular boxes at top and bottom of websites. These advertisements may contain text links to websites or email addresses or may provide additional information about the advertiser’s product or service.
Interstitial and pop-up ads are other forms of display advertisement. Pop-up advertisements typically appear when users visit a website and move onto another webpage. Interstitial advertising is often found between pages on a website. These ads remain until the user clicks through on the next page.
Advertisers may use various techniques to measure the effectiveness of display advertising. One technique is click tracking, which records every time someone clicks on an advertisement. Conversion tracking is another method that measures how many people saw an advertisement and bought products from it.
Both methods are monitored by advertising agencies to determine if display advertising generates sales leads.
What length should a Google display advertisement be?
Be engaging with your ads and make sure they are clear. Your ad should not be longer than a paragraph.
The more ads that run longer, the more likely people are to click away. When they click, they’ll move on to other ads. Keep them entertained for as little time possible.
There’s no single length. However, a minimum of two minutes is considered too long. Ideal is three minutes. It is acceptable to go beyond three minutes depending on what product you are selling.
Keep your ads short and concise. Your pitch should not be long. People are busy. They have so much to do. They don’t want to hear the whole story.
Make your message as concise as possible, and then add a call to action. Here you will tell your prospect what to do next. You might say, “Click now” or “Call me now.”
Because it gives prospects a reason to act right away, a call-to action helps you increase conversions. Your goal is to get him or her to decide whether to buy.
Remember, prospects will be able to see all calls to action if you make multiple calls. One may fail, and the others might not.
When it comes to video advertising, it works best to keep things simple. Although you can do a lot with text and images in video advertising, it is easier to focus on the offer.
It is important to showcase your brand’s benefits while also giving people something concrete to take action on.
This way, people who see your ad will know what to do. You might ask them to visit your website, or to pick up the telephone and call you.
This is how you can ensure that your viewers will not leave your site. They’ll keep coming back to your site and watching your video until the very last second.
This means you’ll get higher click-through rates and more conversions.
Google AdWords makes it easy to target different audiences via an online display network.
So if you want to reach young men who live in New York City, you can create an ad targeting those customers specifically.
Google offers many other options to help you reduce your audience. Simply visit the “Audiences” tab to choose from any of these options.
- Location targeting
- Age Group
- Behavioral Segments
You can also use keywords and phrases in order to further refine your search results.
You could search for keywords like “software,” programming,” computer programmer, developer, web developer and coder if your software is sold.
These searches will return relevant results that match your criteria.
If you’d rather run targeted campaigns, you can choose from these paid search networks:
- Yahoo! Search Marketing
- Bing Ads
- Facebook Advertising
- Instagram Advertising
- LinkedIn Advertising
- Twitter Advertising
- Pinterest Advertising
- YouTube Advertising
- Tumblr Advertising
- Snapchat Advertising
- WhatsApp Advertising
- Vine Advertising
- WeChat Advertising
Although most networks are free, there are some that require you to pay a fee in order to place an advertisement through them.
Before you invest in any campaign, make sure to test everything.
But you’ll begin to see the results when you find the right combination.
- Click-through rates for banner ads average around 0.1%, a lower total than many other forms of online advertising. (mailchimp.com)
- According to Google, Display Network sites reach over 90% of Internet users worldwide. (meltwater.com)
- According to the Display Benchmarks Tool, the average CTR of display ads across all formats and placements is 0.06%. (acquisio.com)
- In the example below, Choice Hotels offer 20% off booking through their website: (acquisio.com)
- According to Accenture Interactive, 91% of consumers prefer to buy from brands that remember their interests and provide offers based on their needs. (mailchimp.com)
- Five charts: Why Digital Ads Are Making Users Sick
- Digital Advertising in 2022 – Market trends & Predictions
- Ad-Blocking report: Nearly 200,000,000 Users, $22 Billillion in Lost Ad Revenue
How Do I Get Started With Display Advertising?
Now that you’re familiar with the basics and benefits of display ads let’s discuss how to use them to promote your company online.
You will need to select a web host provider before you can start. It is important to remember that your host will dictate how much storage you have available and how fast your site responds to visitors’ requests.
You should be able find a host that suits all your requirements as long as you are comfortable with HTML code.
Next, select the ad platform you wish to use. This will allow you to place your ads across many different websites easily.
There are many choices when it comes choosing an advertising network. Many offer free accounts. Others charge monthly fees.
However, most of the networks have similar features, including:
- This dashboard shows statistics about how each ad performed on your site.
- Tools to create new ads, manage existing ads, track conversions and help you monitor them.
- You can easily add tracking codes to your website to help you measure the effectiveness your ads.
Aside from choosing an advertising network, you will also have to choose the display advertisement that you would like to use. There are three main types.
- Text ads are displayed next to blog posts or articles. These advertisements are usually placed in small boxes under the article or blog post.
- Image ads are displayed alongside images. These ads are usually displayed in large boxes that completely cover the image.
- Video ads appear in video players embedded within a website. These advertisements are often played automatically, but you have the option to control their playback via a dedicated player.
These types of ads can be combined on one webpage. Text ads could be placed next to images, or next to videos.
Display advertising isn’t your only option. However, it can be a great way to promote you business online. If you’re interested in learning more about the topic, check out our guide to Display Advertising.