If you are looking for an easy way to make your website more effective, try creating a Google landing page. To start, you must set up an account on Google Ads. You can find many helpful features such as columns called Final URLs and text fields for saving important text. After creating your landing page, you can start marketing. Just make sure to follow the steps in this article. If you have a Google Ads account, the process is even simpler.
Create a mini buyer persona for your landing page
When designing your Google landing page, create a buyer persona based on a real person. Including basic demographics, personal interests, and behavioral traits will help you better understand your customers. Create a buyer persona based on your target audience’s interests. This way, your landing page will be targeted to that person’s specific needs. Here are some tips for creating a persona.
Focus on a single call to action
While it is tempting to include more than one call to action on a web page, a dedicated landing page is best suited for a single call to actions. While you may be tempted to add one extra button to your page, focus on a single CTA and make sure it drives the same outcome as the main one. Creating two or more pages with different calls to actions isn’t recommended, but it is a common mistake.
Remove distractions
Using the design principle of distraction, you can remove elements that distract your visitors from taking the desired action. Whether it’s an extra link, Cosmic Sans, or a flashing banner, all of these elements are a distraction to your visitors. This can result in your conversion goal being abandoned. If you’re not sure how to remove distractions on your Google landing page, watch this video. It will provide a step-by-step method that will improve your conversion rate by at least 30 percent.
Speed up your landing page
There are several ways to speed up your Google landing page, and all of them have to do with image compression. JPEGs are the most common image format, as they are smaller in size than GIFs and PNGs, which all contribute to loading time. Another way to speed up your landing page is to reduce the number of JS scripts that are included. While JS scripts can be useful for some situations, they will actually slow down the loading time of your landing page. To resolve this issue, you should consider using the defer attribute, which tells your browser to wait until HTML is rendered before pulling in JS, while async asks it to download JS simultaneously.
Use advanced filters in Google Landing Pages
Advanced filters allow you to sort data based on specific criteria. For example, you can filter by Entrances > 50 to see the percentage of landing pages that are less than 50 percent conversion rate. The data tables below these columns show the conversion rate for each goal you have created. To create an advanced filter, click on the “Advanced Filter” link in the data table. In the advanced filters, you can also add secondary dimensions and metrics.
