The most obvious reason to use a custom intent audience is that your website’s visitors are specifically looking for your products. For example, if you sell high-end handbags, you would not want to target people who are searching for a knock-off. If you target these people with ads, they will probably not convert. A custom intent audience lets you input long-tail keywords and URLs of competitors. Once you know who your audience is, you can use this information to better target your ads.

Creating a custom intent audience can be challenging, but it’s crucial to remember that these targeted groups are made up of individuals with the exact characteristics you’re looking for. Using a Keyword Planner to see impression data can help identify which audiences have the most common characteristics. Too many keywords can obscure your target audience’s intent, while too few can cause your ads not to serve. By identifying common themes among these groups, you can target people who are already actively researching your products.

YouTube audiences can be based on the terms that people search for in Google or YouTube. They can include products or places that they’ve searched for. By using a custom intent audience, you can improve your brand’s awareness, while also reaching potential customers who might be visiting competitors’ websites. You can even choose to target a custom intent audience for YouTube video ads. You can even create a custom intent audience with a short description.

If you’re running a display advertising campaign, creating a custom intent audience can help you target your ads to a specific group of users. These users are already interested in the products or services that you offer, so you can surface advertisements that are relevant to them. And they’re also more likely to make a purchase if you target them correctly. Custom intent audiences are a great way to get a higher conversion rate and higher-quality leads.

If you want to create a custom intent audience, visit the Audiences tab in Google’s AdWords platform. You can use a manual approach, or one that uses artificial intelligence. However, remember that a custom intent audience is not specific to a particular website or app. It simply means that you’ve identified a specific segment of users that you’re targeting in ads. There’s no better way to target customers than this!

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.