If you want to learn how to customize your Google Analytics channel groupings, then you are in the right place. Learn about Default channel, Custom channel, and Other channel groupings to find out which one works best for your website. Then, get started by creating your first custom channel grouping! If you have questions, just ask. I’ll answer them all in this article! And, you’ll be able to enjoy the benefits of each one!

Custom channel groupings

Besides viewing data at the view level, custom channel groupings can also be created at the user level. These custom channel groups are also referred to as private channel groupings. Hence, they are useful for attribution and budget allocation. Here is how you can create a custom channel grouping in Google Analytics. Firstly, select the user and view level. You should then choose the channel you’d like to see data for.

Default channel grouping

The Default channel grouping in Google Analytics is a rule-based method for channelizing your web traffic. It includes nine rules that determine how your marketing channels will be grouped. These rules are executed in order of definition. Hence, the first rule will look for unknown traffic sources and group them under the Direct channel. The same process will be repeated for other unknown sources. For example, if you’re using Google AdWords to drive traffic to your site, you should place these visitors under the Direct channel.

Default channel

Default channel grouping is the primary metric for a website. By default, clicks or visits using the email channel will fall under the Email default channel grouping. If there is no email channel defined for your website, you can manually tag your URLs with the appropriate tagging. You can see a table of non-default mediums in Google Analytics. You can also see how many clicks and visits came from each type of media.

Other channel

If you’ve been seeing ‘Other’ as your top channel in Google Analytics, you’re not alone. This is a catch-all category for a variety of reasons. For example, you can’t be sure what source brought a visitor to your website if the source is “other.” New search engines, site discovery tools, and tools to help your site rank in search results will all land in this category if your site appears in their search results. Google knows the source, but it doesn’t know which channel it should classify.

Non-branded keywords

A new feature in Google Analytics allows you to analyze your branded and non-branded pay-per-click keywords. Branded and non-branded keywords are very different in terms of strategy and goals. Previously, it was impossible to separate these types of traffic within Analytics. Now, you can manage both types separately and identify which ones generate the most revenue. Here are some ways to use non-branded keywords to optimize your paid search campaigns:

Custom campaign

Using the Custom campaign on Google Analytics channel can give marketers a complete picture of how their ads are performing. By assigning unique UTM campaign codes, digital marketers can measure the effectiveness of their campaigns. This granular data can help digital marketers determine where to focus their marketing budgets and optimize their marketing mix. It’s also useful for comparing different ad copy and landing page variations, since results can’t be reliable without tracking.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.