The ROI for Display Google Ads is quite high. This article will discuss various techniques that you can employ to attract clicks. Here we’ll discuss Placement targeting, CPC, Value proposition and Bid adjustments. You can also check out Display Ad examples to get an idea of the type of ads that work best. Then you’ll be prepared to create your own display ad. If you don’t know how to create a good ad yet, we can help you out.

Placement targeting

When using Placement targeting in Google ads, you can choose which website you would like your ad to appear on. Placements can be websites, YouTube channels, or app categories. When you add a placement, it will automatically narrow down the reach of your ad group. However, some placements require you to search for them first. For instance, if you want to place your ad on a YouTube channel, you will need to first search for the YouTube channel. You can also specify a subset of a website.


When calculating the CPC of display Google ads, consider your target audience’s profile and preferences. Are they likely to be interested in your product or service? If so, it will be wise to target them specifically. A good money shot will be an enticing tropical beach scene. In addition, do not forget about retargeting, which focuses on people who have previously seen your brand and are interested in your products or services.

Value proposition

The value proposition of display Google ads includes several aspects. It is important to ensure that your advertisement is relevant to the people browsing the site. Google uses various metrics to measure the performance of your ads, including click-through rates and conversion rates. If you use Google Display ads properly, you can expect a return on your investment within five to six months. But before you begin, you must consider what you want to get from them. For example, if you want to create an enticing ad for easy recipes, you have to make sure that your advertisement catches the attention of people searching for recipes.

Bid adjustments

You can adjust your bids for display Google ads to reach the right audience for your brand. There are two types of bid adjustments: campaign level and group level. The campaign level adjustment is more effective, as it has a higher volume of data. Campaign level adjustments are best for campaigns with significant variations. In order to maximize efficiency, you can consolidate your campaigns. You can also fine-tune bid adjustments by using segments.


You can target a specific audience based on certain demographics. For instance, you could target users who are likely to buy a car in your area if they search for “cars for sale.” However, if your audience is more diverse, you could target them based on gender, age, and even income. You can change this targeting option in Google Ads by choosing your demographics. In this way, you can see how your ad performs among different groups.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.