One of the major aspects of Bing Ads is keyword targeting. To do this effectively, Microsoft Advertising has rolled out a new tool called Keyword Planner. This tool allows you to enter a keyword and receive an array of Ad Groups around it, including quality score, CTR, and CPC. From there, you can select the keywords you want to bid on. While keyword targeting is relatively simple, the key is constant restructuring of budgets and targeting.
Optimizing a bing ad
When it comes to Bing ads, there are a few key things you need to pay attention to. Using the right keyword strategy is critical to your success, and Bing ads are no different. Whether you’re trying to boost conversions, increase your cost-per-acquisition, or reduce your campaign’s overall costs, you’ll want to know exactly who your audience is. Bing makes it easy to copy and paste your AdWords account, but it’s important to consider Bing as a separate entity and optimize the platform’s unique data. According to Bing, 27% of all Bing Network search clicks come from unique searches, so assuming that your ads are the same as Google’s is a mistake.
Luckily, there are a few tools out there that make the process much easier. Optmyzr, for example, helps make best practice optimizations a breeze and provides a graphical interface that makes it easy to understand. The interface of Bing Ads, in contrast, is difficult to understand because it requires you to work through long tables of data, whereas Optmyzr uses a user-friendly interface with a simple graphical user interface. It also offers suggestions on how to adjust bids and dayparting.
Targeting users with location extensions
If you’re looking to increase your sales, using location extensions in your Bing ads is a good way to do just that. By targeting users with location extensions, you can increase your chances of converting walk-in customers, and Google says that over 20% of searches are for local products or services. It has also been proven that adding location extensions to your search campaigns increases CTR by 10%. You can learn more about location extensions and how they can benefit your business here.
In addition to location extensions, you can use these to improve the appearance of your ads. For example, you can place them on certain pages, or restrict them to specific areas of your site. Moreover, you can use multiple images for your ad, or you can associate up to six images with a campaign. Each image should point to a unique URL, as a single image may not display well in all locations.
Importing data from an existing Google AdWords campaign
If you are switching over from Google AdWords to Bing, you can import your campaign data from Google into Bing. Once you have signed in to your Google account, you’ll see the option to import a specific campaign, or all of your campaigns. The latter option is best if you’d like more control over the imported data. To begin, sign in to your Google account and navigate to the campaigns tab.
After logging in to Google Analytics, click on the data that you want to import. You can set up a schedule for the import, and you can change or remove the locations you don’t need. In order to track campaign performance, you can set the utm_source parameter to Bing. If your import fails, you can request a free account review from Google Analytics.
Did you miss our previous article…