If you want to rank in the top 1.1 positions for the major keywords that are most important to your business, Google placement is the way to go. This service is available for a monthly fixed fee, and it can help you avoid the endless management of your PPC Google Ads campaign. With its fixed monthly rates, you can manage your marketing budget better and get better results. Learn more about Google placement. Here are some of the benefits. It is one of the most effective marketing options.
Ads
To achieve better results, you must know the best placements for Google placement ads. Fortunately, Google has a set of best practices to help you achieve this goal. Here are some guidelines to help you make the most of your Google advertising budget. First, be sure to research the sites that are using only Google Placement ads. You should also check out which websites sell their own advertising. That way, you’ll know which ones to avoid.
Placement targeting
One of the biggest mistakes marketers make is not using Google’s Placement targeting. This powerful feature allows you to target top websites based on their content. The tool is an excellent way to find PR hitlist sites and blanket them with your ad campaigns. For example, if you’re launching a new product, you can use Placement targeting to reach top sites at the exact moment you want them to cover the launch.
Managed placements
If you want to be more specific and take your advertising to the next level, you should consider using Managed Google placements. Managed placements are more involved than automatic placements, and allow you to choose which sites and websites your ads will appear on. This option is best suited for businesses that have a specific target audience. It allows you to choose a particular website or subset of websites, and bid higher on each of these sites.
Duration of a placement
A recent study from Ahrefs found that the average duration of a Google placement can take anywhere from two weeks to six months. However, this is relative. In fact, the average website can achieve first-page positioning within a matter of weeks, or even a few months. Nonetheless, you should understand the importance of the duration of a Google placement and how to best utilize it for the best results. Here are some useful tips to optimize the duration of your Google placement.
Reporting
As an advertiser, you might be concerned about losing control of the ads that show up on your Google ads. The good news is that Google now offers placement reports for all users. These reports show where and when your ads appear in Google’s inventory. You can also see how many impressions they get. However, many advertisers worry that this new feature will make their campaigns less efficient. Here are the pros and cons of reporting on Google placement.
Exclusion list
If you’re running a display network campaign with Google, you can create an exclusion list to block specific websites from showing your ads. You can create a list that includes certain keywords or topic areas, but you may not have a clear understanding of how to do so. Fortunately, this process is relatively straightforward. All you have to do is select the tools and settings option, and then click on placement exclusions.
