In order to overcome banner blindness, you’ll need to be aware of its causes. It is the natural reaction of readers to scroll past banner ads when they expect them. But as they become accustomed to these ads, they will often skip over them completely, so the purpose of placing banner ads is rendered useless. So how do you get around it? Here are some tips:

Eye tracking usability testing

To conduct successful usability testing, you need to understand how people discover new information on a screen. Cognitive scientists believe that we constantly build mental models of the world that are based on complex calculations. However, most of our user experience input is visual, so eye tracking is essential for providing context-relevant information. It is not meant to replicate the perspective of the user, but rather to give a detailed account of their actual visual scanning patterns.


Adsense and Bannerflow are great tools that provide marketers with data about clicks. Heatmaps can help determine which elements are working and which are distracting. These heatmaps can also help designers determine which CTAs are hard to spot. Here are a few reasons why heatmaps can help your online marketing. Read on to learn more. The best time to use heatmaps for banner blindness is before you launch an ad campaign.

Creative ads

A lot of digital display advertisements are not effective due to banner blindness. This problem is often caused by disconnected branding, missing branded assets, or boring ads. These ads simply do not get noticed and can result in lower conversion rates. To overcome banner blindness, it is important to make your banner ads interesting enough to attract a click. Read on to learn more about the ways in which you can overcome banner blindness.

Ad burnout

Ad burnout and banner blindness are a consequence of too many ads. When a user sees the same banner ten times in a row, he or she will be confused for content. This phenomenon is also known as ad fatigue and affects all forms of advertising, including online advertisements. Fortunately, companies can combat ad fatigue and banner blindness by creating more effective and engaging advertisements. Rich media advertisements, which include video and interactive elements, can grab the attention of viewers for longer. Other types of rich media advertisements can be social media posts, push notification ads, and email marketing campaigns.

3D display ads

Advertisers are facing a new challenge in converting website visitors into leads: the rise of banner blindness. This phenomenon affects many consumers, making it difficult to reach them with traditional banner ads. Fortunately, new advertising formats are emerging to attract attention and convert viewers into customers. Cxense, for example, developed a 3D ad that lets users interact with product images and move them around. These native ads also have a higher viewability than traditional banner ads, giving them a much higher conversion rate than flat banner ads.

Too many welcome ads

Using too many welcome advertisements is bad for SEO visibility. In addition to annoyance, welcome advertisements can negatively impact pageviews, bounce rate, and search engine visibility. Listed below are some things you should avoid when using welcome ads. These ads are most effective on established brands and websites. They should be used sparingly, however. They should be limited to once every few seconds, and you should avoid over-using them.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.