In this article, you’ll learn how to pin relevant headlines and descriptions to a specific position, optimize for ad strength, and test different combinations of these fields. If you’re using multiple fields, consider pinning them all to the same position. You can also test different combinations of headlines and descriptions, and use those results to improve your responsive search ads. Read on to learn more about how responsive search ads can increase your conversions and your bottom line.
Pin relevant headlines and descriptions to a position
If you want your ads to show up in a more responsive format, you can pin relevant headlines and descriptions to a specific position. This will guarantee that your ad will show up on the first page of Google. However, you need to be careful when pinning your messages because it can change the way that they appear and affect the performance of your ad. Here are some tips for pinning your messages.
First, pinning relevant headlines and descriptions to a position reduces the number of combinations. Pinning two or three headlines to one position will limit the number of combinations and will inhibit the ability of Google’s machine learning to produce the best-performing ads. When pinning multiple headlines or descriptions to a position, ensure that the text is in Headline 1 and Description 1.
Pin multiple fields to the same position
You can pin multiple fields to the same position in responsive search advertisements to guarantee that one headline appears in every ad. Pinning allows you to specify which headlines should be displayed, and you can also restrict the number of options that can be placed in a certain position. The downside is that pinning will reduce the number of searchable headlines and descriptions. If you’re not using pinning for your ad, you’ll likely see the same ad over again.
To test responsive search ads, use non-brand, high-impression ad groups with more than 50 impressions daily. These groups will yield the best performance from RSAs. You should use only one responsive search ad per ad group, as Google tests different combinations of multiple ads for the same ad position. This way, you’ll be able to see if it makes sense to use multiple RSAs.
Test various combinations of headlines and descriptions
Responsive search ads are Google’s largest ad format, allowing advertisers to place up to fifteen headlines and four descriptions, with up to 43,680 different possible combinations. As Google is continuously learning and improving its algorithms, it is able to use machine learning to test various combinations and see which ones perform better. This way, they can serve the right message to the right searcher based on keywords, device, and past browsing behavior.
If you want to get the best response rate from responsive search ads, you can write compelling ad copy and test various combinations of headlines and descriptions. Google recommends that you write headlines and descriptions together, but avoid redundancy. It also recommends that you avoid using different words and phrases in different ad variations, and use the same keywords and key phrases. You can also test different combinations of headlines and descriptions in different ad groups.
Optimize for ad strength
Optimize your responsive search ads for ad strength by following these tips. Ad strength measures the relevance, quality, and diversity of your ad copy. The higher the ad strength, the more likely it is to be clicked and converted. Ads with excellent ad strength scores will typically get 9% more clicks and conversions. To optimize ad strength, add a localized code to the headline or use “pinning” techniques to target unique cities or countries.
The Ad strength metric is a useful tool for testing the performance of your Responsive Search Ads. The Ads Editor provides a convenient way to sort your ads by ad strength. This allows you to test different variations to determine which copy is the most effective for your audience. For example, if the ad’s Ad Strength is low, you can try pinning the headline to see how it looks like when displayed on mobile devices.