To understand how to read your quality score report, it is important to know what makes up the scores. Click-through rate, Relevance, Landing page experience, and Cost-per-click are the main components of this report. To make better use of this report, there are several ways to improve your campaign. In this article, we’ll explore each factor and discuss how to improve it. However, you’ll have to remember to optimize your landing page if you want to improve your ROAS.

Click-through rate

If you want to know whether your Google Ads campaign is producing the desired results, you should understand the quality score. Although it is not an end-all-be-all metric, it can give you a good idea of your campaign’s performance. Click-through rates are only one aspect of Quality Score, and other important metrics, such as impression share, conversion rate, and cost-per-acquisition (CPA), are equally important.

The expected click-through rate is calculated based on the assumption that every ad is clicked by someone searching for that keyword. This is calculated by taking into account various factors, such as type of device, and the keyword’s performance history. If your expected CTR is above the average, it means that your ad’s click-through rate is comparable to all other keywords on the Google Ads network.


A Google Ads quality score is calculated based on a number of factors including your ad’s relevancy, landing page experience, and expected clickthrough rate. Different ad groups have different Quality Scores. The difference lies in the ad creative, landing page, and demographic targeting. As you make changes to your ads, your expected clickthrough rate will adjust. There are three different statuses, each with different meanings.

The quality score is calculated by evaluating three main factors: click-through rate, ad relevancy, and landing page experience. Each of these factors is evaluated against Google‘s expectations. High CTRs indicate that users find your ad relevant, while below average numbers indicate that people are not clicking on your ad. However, above average Expected CTRs are usually the result of relevant ad copy.

Landing page experience

Getting the most out of your ad campaign is easy – using a quality score report for your landing page is one of the first things you should do. This report will tell you how relevant your ads and keywords are, how helpful your landing page is, and how likely your ads are to be clicked. To improve your quality score, here are some tips:

A great landing page experience is relevant, personalized, and relates to the keyword. Each landing page should be designed specifically for a specific audience. Every design should be crafted with the most important targeting factors in mind. Landing pages that meet these criteria can boost your Google rankings. Ultimately, the best way to improve your ad quality score is to create an excellent landing page that delivers on its promise.


If you’re using Google Ads, you’ve probably heard about the Cost-per-click report. However, what is it and why is it necessary? To get the most out of your advertising, you must understand how CPC pricing works. Also known as pay-per-click, CPC pricing allows you to set maximum bids per keyword, ad group, or ad position. You should also understand the factors that affect the Ad Rank and Quality Score, which determine your cost-per-click.

When you start your Ads campaign, you’ll want to decide on your industry. Certain industries have high CPCs. For instance, law, accounting, insurance, and finance are the most competitive industries. The cost of a click in these industries can range from a few cents to a few hundred dollars. The good news is that these industries typically generate large amounts of revenue. And while it’s possible to pay over a hundred dollars per click, it’s important to note that the costs aren’t worth it if you’re not going to convert it.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.