Sponsored ads on Google are an effective way to get your brand and business in front of potential customers. But like any marketing strategy, it requires some effort on your part and careful planning.
The first step is to set up a paid advertising campaign in Google Ads. This can take just a few minutes, depending on your skills and experience with the platform.
Once you have your campaign setup, it’s time to choose a specific goal for the campaign. You can choose from conversions (such as phone calls or website sales), leads, or website traffic. You can also opt for a remarketing campaign, which is a great way to advertise to people who have previously visited your site but haven’t converted.
Next, you’ll need to select a location for your Google Ads campaign. The default option is your business’s physical address, but you can choose other locations to target.
Specify a geographical location for your Google Ads campaign so that it’s shown to only people who search using the keywords you’re bidding on and live in the area where you want them to be seen.
The ad will display on the Google search results pages and on the Google Display Network, both of which are networks of websites in different industries that allow advertisers to show their ads to specific audiences.
As with any advertising, the key to a successful Google Ads campaign is to choose keywords that are highly relevant to your business’s products and services. This ensures that you’re spending less on clicks and more on conversions.
A keyword can be phrase match, broad match, or negative keywords, but most marketers choose phrase match because it’s more targeted and less costly than other options. In addition, phrase match helps you target users who are ready to buy, as opposed to those who haven’t even started the buying process yet.
Another advantage of phrase match is that you can bid lower than competitors who are bidding on more generic terms, such as “home services” or “snow removal.” You can also add a discount offer to your ads, which is a great way to attract clicks and convert them into leads.
This can be especially beneficial for businesses with limited budgets or in a competitive industry where you’re competing against multiple players.
Ultimately, the cost of your Google Ads campaign will depend on the competition and the demand for your product or service. You can start with a small budget and work your way up.
Your bid and your Quality Score determine the position of your ad in the search engine result page (SERP) on Google. Your bid is a fixed amount that you’re willing to pay for each click, and your Quality Score is a number that Google uses to judge the relevancy of your ad and keywords.
Your quality score can range from 1-10, and it will factor into how much you bid and where your ad will be placed on the SERP. You can use this information to create a smart PPC campaign that delivers high return on investment and gets you in front of the right prospects.
Frequently Asked Questions
What is a typical display campaign?
Standard Display campaigns are useful when you need to promote an item. These campaigns are designed with one goal in view: to increase your website’s traffic. This means that you have to create multiple ads (or variations) of your ad set.
These campaigns could be based on product features such as size, color and material.
We recommend creating these campaigns based on product features because you want to ensure that each ad targets the same feature. If you do not target a particular feature, you may run two or three ads simultaneously.
This could cause customers to leave your website confused and possibly abandon your store without buying any of your goods.
Standard Display Campaigns can also be used with Search Engine Optimization. When you optimize your landing page, you will also be able to run the corresponding Standard Display Campaign.
What’s the difference between display and search ads?
Search Ads are typically more targeted due to the fact that they are based primarily on keywords and phrases. Display ads are generally more general and are placed on websites where there aren’t any real keywords.
The main difference is that when someone searches for something, they expect relevant results. Clicking on an advertisement might not lead to a purchase of the product advertised.
Search ads are important to ensure you reach the right audience. Although display ads are also useful, they can be much more costly.
You could also run both types together. By doing this, you can better determine which type performs well.
What are Google’s display ads used for and why?
Display advertising is a powerful way to reach potential clients and increase awareness. It’s an easy way to see how your ads are performing. You can also track where you need to make improvements.
Google display ads promote websites and products that aren’t necessarily related. This is because there is no connection between them. These advertisements could be for a company, product, or service.
The most common type of online advertising is banner ads, usually displayed on websites and blogs. They are very easy to set-up and can often be placed beside articles, videos, images or other media.
Text-based advertising is another popular type of online advertising. These appear on mobile apps, social media sites, and email newsletters. Text-based ads tend to be longer than banner ads and offer more information about advertisers.
There are also video ads that appear on YouTube and other similar platforms. Video ads are typically larger than text-based. They are usually longer and give more information about the advertiser. These ads take more time and effort to make.
Interactive elements, such as buttons and pop-ups in display ads, can also be included. If someone clicks on them they will be taken to another site or app. This is called a conversion ad. It helps advertisers track whether someone has taken action after clicking on the ad.
How does display advertising work
There is nothing more effective in online marketing than placing ads where customers spend the most time. That’s why we’ve focused our efforts on display advertising.
Display advertising allows you to reach your customers where they are. Our research shows that consumers spend a lot of time browsing e-commerce websites before purchasing anything. Display advertising lets us show them relevant products immediately, increasing the chances of converting those visitors into paying customers.
Also, you’ll notice that our banner ads appear above the fold. It means they appear after the visitor hits the page. This gives them a better chance of getting someone’s attention.
This strategy creates a sense of urgency in our viewers. As soon as they land on our site, they’re faced with a decision: Should they leave now or wait? If they decide to stay, our advertisement further encourages them make a purchase.
- Check out this example from During Google Marketing Live 2019, Google revealed that three 6-second bumper video ads were 107% more memorable and generated 134% more purchase intent than a single 30-second TrueView ad. (meltwater.com)
- According to the Display Benchmarks Tool, the average CTR of display ads across all formats and placements is 0.06%. (acquisio.com)
- The Google Display Network reaches 90% of Internet users worldwide across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube. (ads.google.com)
- According to Google, Display Network sites reach over 90% of Internet users worldwide. (meltwater.com)
- In the example below, Choice Hotels offer 20% off booking through their website: (acquisio.com)
- Five charts: Why Digital Ads Are Making Users Sick
- Digital Advertising in 2022: Market Trends & Predictions
How do I start with Display Advertising?
Now that you have an understanding of display ads in general, let’s move on to how to promote your business using them.
Selecting a web hosting service provider is the first thing you need to do. You should remember that the host determines how much space you have for files and how fast your server responds when visitors request it.
You should be comfortable with HTML code and you should be capable of finding a host that fulfills all your needs.
Next, you will need to choose an ad-network you would like to use. This will make it easy to place ads across multiple websites.
There are many options available when it comes time to choose an ad network. Many offer free accounts. Others charge monthly fees.
But, most networks have similar features.
- This dashboard shows statistics about how each ad performed on your site.
- Tools that allow you to create new ads, manage current ads, and track your conversions.
- This is a simple way to add tracking code to your website in order to measure the effectiveness of your ads.
Aside from choosing an advertising network, you will also have to choose the display advertisement that you would like to use. There are three types of display advertisements:
- Text ads can be found next to articles and blog posts. These are usually displayed in small boxes just below the article or post.
- Images can be accompanied by image ads. They’re usually placed in large boxes which cover the entire image.
- Video ads can be embedded into websites as video players. These videos often play automatically, but they can be controlled by a dedicated player windows.
You can combine several of these types ads onto one page. You could place text ads alongside images or videos.
Display advertising isn’t the only way to promote your brand online. You can find out more information about Display Advertising in our Guide to Display Advertising.