You can use a Google Ads reporting template to keep track of different data. This template gathers data from all the different pages of your website and compiles it in one central document, saving you time and effort. However, you should keep in mind that this template will only provide data for a certain month or year. This way, you can focus on your business’ performance on a macro level. If you are looking for a more detailed analysis of your business’ performance, you may use an alternative Google Ads reporting template.
The Account Summary Report will send an HTML-formatted email to clients on a daily basis. It shows the performance of an entire Google Ads account. Because it relies on the previous day’s statistics, it may be up to three hours behind. You can customize this report by using Megalytic to send it to your clients. The spreadsheet will display the most important statistics for the selected ad group or keyword.
Includes e-commerce metrics
If you’re a professional services or e-commerce business, you should include e-commerce metrics in your reporting template. These metrics will help you understand your conversion rate, revenue/cost, and cart abandonment rate. By incorporating e-commerce metrics into your reporting template, you can improve your website and increase conversions. Ecommerce metrics are particularly important for boosting revenue and customer satisfaction.
Includes a list of devices
For more information, see the article titled “Includes a list of devices in Google Ads reporting template.” The data sheet in Google Ads includes columns called Month, Campaign, Device, and Other fields. You must include these fields on the report in the right order. You will also want to include a column called “Devices” if you’re running an ad campaign that targets a specific demographic.
Includes a list of channels
Having a template that allows you to visualize your advertising performance is a great way to save time. You can use the Facebook Ads vs. Google Ads Report template, which combines data from each platform. The Power BI templates, which target agency clients, give you a high-level overview of your marketing campaign’s performance, as well as a way to add more detail. They query data through a connector, making it available to you in real-time.
Includes a list of ad formats
While selecting ad formats, it is important to keep in mind that not all of them are suitable for all businesses. As a result, it is important to know your goals, means, and style before selecting one. For example, when choosing an ad format, you should consider your budget, resources, and time commitment. Remember that each ad type requires specific attention and time.