If you are using Google AdWords, you have probably heard about their new Display Keyword Targeting settings. Recently, Google announced enhancements to the display network, including the ability to remarket to users across devices and measure store visits. While we were focused on these features, Google quietly rolled out a new feature for advertisers: display keywords. These settings are designed to make your ad more relevant to users’ interests and behaviors.

Contextual keyword targeting

Using contextual keyword targeting to display ads is a great way to boost your website’s visibility and conversion rate. These types of ads use the user’s location to show ads only to people within a certain radius of your business. This will increase your chances of making a sale and building trust with your audience. But how do you make use of contextual keyword targeting? Here are some tips. Here are some ways to improve your contextual keyword targeting display ad campaigns.

The process is relatively simple. The contextual advertising system will scan the text of the website for keywords and return display ads based on these keywords. Some sites use more complex algorithms and include alt text and sentiment in their contextual targeting. The best practice is to use at least five keywords per campaign. However, it is important to know that some keywords have a negative meaning. For example, if you’re running a car campaign, you’ll want to use keywords related to cars.

Interest targeting

Google’s Interest targeting display program lets you see what people are interested in based on their profile. The company uses information that you provide to websites, including age, gender, and other demographic details, to display advertisements that are relevant to that person’s interests. For example, if you’re interested in cars or travel, Google will show ads for vehicles and other destinations based on your interest in these categories. However, it’s important to remember that this feature doesn’t work for every product and service.

For example, if you’re selling car accessories, you can use interest targeting to show ads to people who have recently started viewing a website. This is perfect for attracting new customers. It’s also possible to target novices and beginner users based on interests that are correlated with the user’s profile. The GDN’s Interest category lists four main interest categories and subcategories. Interest targeting is different from affinity targeting, which matches ads with users with long-term interests.

Phrase matching

If you’re promoting a specific workout plan, you may want to use phrase matching to show your ad to people who are looking for something related. This technique can boost your ad’s click-through rate and maximize your return on ad spend by targeting a specific audience. When used correctly, phrase matching can improve your overall ad performance by ensuring that your ad is displayed only to relevant audiences.

It is important to remember that the same meaning does not mean the same thing for different searchers. Using the same match type can make the difference between getting the exact match that you need or not. The same meaning update allows Google to recognize close variations of keywords, so you may see ads for leather cleaner, but not for “leather cleaner.”

Exclude criteria

Keyword targeting is a filter that allows you to display ads to people who have searched for specific terms. Keywords can be any string and are only supported in Decision API requests. Keywords are commonly used for category and search term targeting. Below is a list of special characters you can use when creating exclusion criteria for keyword targeting display. You can also use a combination of these two methods for maximum control and segmentation. For example, you can use exclude criteria to display ads for pink tennis shoes and retain the ad bids for those who searched for the product.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.