Although location extensions may cost you money, they may be worth it for businesses that rely on their physical location to be successful. While some advertisers may opt out, businesses that revolve around a physical location may want to continue using location extensions to increase click-through rates. This article will discuss how to choose which type of location extensions to use. In addition, you’ll learn about different methods of promoting your business using paid advertising, including YouTube and Cost-per-click.
Cost-per-click
While it may seem counterintuitive, location extensions are valuable in many campaigns, especially those focused on driving local traffic. For example, if your business has a physical location, you can use a location extension to boost your mobile display ad’s click-to-call functionality. Location extensions allow searchers to easily connect with your business, but they can be confusing for advertisers. In addition, location extensions do not contain a forwarding phone number, which may lead to confusion for users. If you do choose to use a location extension for your campaign, split it into separate campaigns that target mobile traffic, which have lower CPC and CPA costs.
The cost of a click to a location extension is comparable to the cost of clicking a website or a phone number. For example, an air conditioning repair service in your area may not value a click to its office address and phone number, but they might be worth more to a consumer when they call. Location extensions also increase legitimacy in the eyes of customers. In addition to location extensions, you can also use product extensions to improve the listing of your products.
Display network
Google AdWords recently updated its product suite to include features that help clients close the gap between online advertising and conversions on the high street. Among them is the addition of location extensions to Display Network ads, which enable advertisers to track real-world visits by customers who saw their ads. These new features allow advertisers to add business information to their ads and target users in and around specific areas, like nearby stores or business addresses. To use these new features, advertisers must sign in to their AdWords account and select Display Network as the format of their ads.
When it comes to the ad format, display location extensions are not supported for all image ad formats. They are currently only available for text ads, responsive ads, and 300 x 250 image ads. However, users can opt-out of showing location extensions in display campaigns by viewing the ad extensions applied to their accounts. To opt-out of location extensions, you must edit your ad extensions at the account level.
YouTube
Adding YouTube location extensions is an excellent way to get more people to visit your business. While it may not be as convenient as a physical storefront, location extensions are a great way to get people to visit your online store. You can add location extensions to search or display campaigns. Soon you will be able to include a phone number or map link in your ad text, which can help potential customers find your business. Here’s an example of a campaign using YouTube location extensions:
First, you can opt out of YouTube location extensions. Click on the Extensions tab. Click on Affiliate location or New affiliate location. You will see options for auto dealers, general retailers, and more. You can also choose to add a campaign filter and call-to-action extensions. These extensions are most effective for driving foot traffic and providing contact information. Another great feature of this extension is the ability to include directions to your business. Make sure to use this feature if you want your ads to drive the right kind of traffic.
Did you miss our previous article…
https://addisplaynetwork.com/display-ads-tips/how-to-use-geo-targeted-advertising-to-increase-conversions/
