You can now view the history of all your competitors’ Google Ads. If you do a search using your competitor’s brand name, you’ll see their entire Google Ads history, including current keywords and CPC bids. You can also view the landing pages they’re using, as well as their traffic % column. If you’re looking to get the best keywords, bids, and landing pages, use SEMRush to find out exactly what they’re using.
If you have made any changes to your campaign, it is important to view your Google Ads history to know what caused the changes. By viewing the change history, you’ll know what your PPC manager, Google Agency, or Digital Marketing Agency did to make the changes. This will help you understand what factors are boosting or detracting from your campaign’s performance. To get started, start by logging into your Google Ads account.
Once you’ve logged in to your Google Ads account, visit your account page. Click the “Change History” menu in the left side panel. Select one type to view. Click a single type to see a detailed history of the changes made to your account. This will allow you to see the history of all your ads. It’s not uncommon to see hundreds of changes a day. Fortunately, you can view all of them by selecting a particular date range or campaign type.
Audience insights will allow you to identify specific users who are likely to buy your product. Audience insight will help you adjust your bids and target your ads appropriately. You can also see what percentage of your audience is interested in your products or services. Google also allows you to target users based on their demographics. This is a helpful feature if you want to better target your ads and target them to certain demographics. If you have a product that has a long shelf life, you can make a better decision.