If you’re wondering how to write a Google ad, you’ve come to the right place. In this article, we’ll talk about using keywords, getting specific in your ad copy, using IF Functions, and creating a call to action. If you’re still unsure of how to write a Google ad, consider the following tips to increase your chances of success.

Adding keywords

Adding keywords to a Google Ads campaign is a fairly straightforward process. You must first create a list of your keywords outside of Google. You can download a pre-made keyword list template, or you can create your own and upload it. Just make sure to add column headings. You can then start entering keywords to your ad. Once you’ve completed the list, click Save.

Getting specific in your ad copy

Getting specific in your Google ad copy is a great way to boost conversions. People are more likely to click on your ad if they see the keywords you are targeting in your ad. But this approach does have its caveats. Adding specific numbers and data to your copy makes your ad more credible. This technique may help you increase your click-through rate and improve your ad’s performance.

Using IF Functions

Using IF Functions in your Google Ads is a great way to cater your copy to specific audiences and devices. For example, if your ad targets “cart abandoners” – users who tease with a full basket but then leave the site – you can serve a special offer to these customers. However, you must know that this is not always the most effective way to use the IF function.

Creating a call to action

Including a call to action in your ads can dramatically increase conversions and engagement. CTAs should be specific about what you want people to do, rather than general statements about what they should do. For example, writing “download our free ebook” instead of “buy our book” may make more sense. A call to action should also pair with your offer or business offering. The following are some ways to create a compelling CTA for your ad.

Using sitelinks

The most effective way to use sitelinks in your ad is to place them above the fold. To determine this, use the top vs. side report to see which pages receive the most above-the-fold impressions. You can also view the performance metrics of individual extensions by clicking on the ad extensions tab. Sitelinks can help you improve your ad performance by driving more foot traffic.

Keeping your ad up-to-date

If you want your ads to stand out in the SERPs, keep them updated. First, make sure your ad copy is entice-worthy. If you’re selling running shoes, for example, you might have a visitor who was searching for running shoes, but left your site before purchasing any. This person may be in a research phase and will most likely return to your site to look for the best prices. To ensure that your ad appears for this user, write an ad copy that captures their attention and offers a clear value proposition.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.