One way to make an ad seem like art is to defy reality. For example, you could use Salvador Dali’s artwork in your copy, or use hyperboles and a warm tone. Another warm tactic is to write your copy as if you were talking to a friend. This establishes context and illustrates a change in setting. Ultimately, the reader is more likely to read your copy if it is engaging and makes sense for him or her.

Human interest copy

Human interest copy in ads appeals to the emotions of potential buyers. By appealing to their senses and emotions, human interest copy describes a product or service in terms of how it affects people’s lives. Human interest copy comes in different forms, but four types are particularly powerful. Here are four examples of human interest copy in ads. You may have seen one or more of these ads already. Which one do you prefer? Read on for examples of each type.

Educational ad copy

As you can see, educational ad copy is different from retail ads. But the general principle is the same: to convert prospects into customers, you must create evergreen ad copy. It is thought that the best way to support promotions is to change headlines and descriptions of your ad copy every now and then. Here are some tips to make sure your ad copy remains relevant to prospective students. Listed below are some tips to help you write effective educational ad copy.

Unique selling point

Your unique selling point is what makes your product or service stand out among your competitors. Your customers will not believe your claim if you do not provide proof to support it. Your USP should be concise, to the point, and realistic. After all, you are trying to get their attention. Your USP should be unique to you, not your competitors’. Therefore, it must be a statement you can back up with evidence.

Phrase categories

While it is a good idea to use a keyword research tool for your ad copy, it can also be difficult to write compelling ad copy with all the appropriate keywords. In such cases, you can refer to a phrase list. The purpose of the list is to create a coherent ad copy that addresses the needs and wants of the targeted audience. For instance, if your target audience likes to listen to podcasts, you can include a phrase that focuses on this need.

Using local lingo

Considering the cultural differences among the countries you are targeting, using a local language for your advertising copy can be an effective way to increase the appeal of your advertising campaign. The Internet slang has high levels of creativity and timeliness, but it can also damage your audience’s trust. Nonetheless, the benefits of using SL for your advertising copy are worth the risks. Here are some of them:

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.