There are a few things to know about keyword targeting display ads. While you do not need to search the web to target your audience, you should be careful not to overdo it. In order to maximize your advertising budget, create tightly focused ad groups. Rather than using 500 keywords in one group, limit yourself to only five. Match types also don’t matter – everything is treated as Broad-Match. Listed below are a few key strategies to consider.
When choosing keywords, keep in mind that the more specific the keyword, the better your campaign will be. For example, if you are selling a laptop, you may want to target people who search for a laptop. That way, your advertisements will be more relevant and will reach a wider audience. Another method is to use remarketing. In this method, you can place cookies on visitors’ computers, allowing Google to show relevant ads to those visitors. Remarketing lists vary in complexity and cost. The higher the number of remarketing lists, the more strategically you target your audience.
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