Microsoft isn’t just a search engine, it’s also a powerful advertising ecosystem that can help you to reach your target market and achieve your business goals. Its PPC platform is a great way to start reaching new customers, increase website traffic and boost online sales.

What We See

We’re able to use the data from Microsoft’s Edge browser, Outlook email tool and the Microsoft News aggregation service to target ads to people who may be looking for specific products or services. This helps to create more targeted ad experiences, which in turn leads to more sales.

Previously known as Bing Ads, Microsoft advertising is an advertising platform that lets you place pay per click ads on Microsoft’s Bing, Yahoo, MSN and AOL search networks, as well as on other websites, apps and video sites. It’s a good option for businesses with low budgets or who want to target a specific audience.

Newest Ads

At Microsoft’s Elevate partner event last week, Microsoft released a variety of new ad products including video ads that appear in search results, coupon and price comparison units for people using Microsoft’s Edge browser and verticalized ad units for auto sellers, travel and tourism brands and hotel companies.

These are just a few of the many new products that Microsoft is introducing at this event, so you should be able to find something that suits your company and its needs. The best part is that they’re all designed to help you save money in the long run, whether you’re just getting started or you’ve already been running a successful campaign on Google Ads.

Small Budgets

One of the things that makes Microsoft Ads a good choice for small businesses is their “Small Budgets” feature. It’s a small but important tool that helps you to optimize your campaigns by ensuring that they don’t run out of budget.

Keyword Planner

Like Google Ads, Microsoft Advertising has a keyword planner that can help you research keywords and make sure you’re targeting the right audience with your ads. You can use the tool to look up trends and discover new keywords that you might not have considered before.


As with most online platforms, you can use Microsoft Advertising’s editor to manage your ad campaigns. This feature can be used to create and schedule new ad campaigns, as well as review and optimize existing ones.

Image Extensions

Another great feature of Microsoft Ads is the ability to add images to your ads. It’s a really simple way to make your ads more appealing and increase conversion rates.

Action Extensions

Finally, Microsoft Advertising has a bunch of different ad extensions that you can use to help your customers take action. These include the ability to add a CTA button, like Reserve or Browse, and they’re available for up to 70 different types of ads.

If you’re interested in learning more about how these features can help your business, give us a call or email and we’ll be happy to talk with you about them. Our experienced and knowledgeable Microsoft Ads specialists are ready to work with you to ensure that your Microsoft Ads campaigns are optimized for success.

Frequently Asked Questions

Why is selling online a marketing strategy that works?

Online selling is the best way to go about business today. Because there is so much information available. If you don’t sell online, you will miss out on more customers.

That’s why ensuring you’ve done your homework when choosing your product and service is important. You might find that you need to create custom products for your clients.

You also need to ensure that you know how to communicate effectively online. It doesn’t matter if you sell online; you still need to meet face to one with your customer.

Nowadays, marketing is not about pushing your product or service; it’s about making your product or service relevant to your prospect.

The best way to connect with your customer is to ask questions. Ask them what their problems are and what they would like to see. Answer these questions.

You’ll find out exactly what your customers want and need if you ask the right question. This will help you design a better product/service for them.

You’ll need to advertise your product or service after you’ve created it. Promoting refers to telling your potential clients about your product.

This will increase your product or service awareness and encourage prospective customers to buy from you.

You must follow up with your customer after you have sold your product. Follow-up is keeping in touch with your customers.

Which marketing strategy has the greatest effectiveness?

It is best to find out which marketing strategy works best for you. The traditional approach may be more appropriate if you are looking for creativity. An e-commerce website may be the best platform for your business model if you sell products online.

But, if you sell or manage services-based companies, then maybe social media is more suitable for your goals.

It’s important to choose the best channel for your product. You can reach more customers if you have a strong presence on multiple channels.

A comprehensive digital marketing strategy will include both offline and internet strategies like advertising, email campaigns and blogging. Digital marketing includes some other tactics. Mobile apps can be used to drive traffic to your site and increase engagement. Social media platforms such as Facebook and Twitter can help promote awareness of your business among potential clients. Search engine optimization (SEO), is a technique that improves your website’s visibility in organic search results.

Consider how much time and money each channel can cost to help you decide the right strategy for your business. Some businesses have the budget to pay large amounts for paid ads while others can spend more on quality content. It all depends upon your industry and available resources.

What is a digital campaign for marketing?

A digital marketing program is an online strategy to promote products and services. It involves creating content (e.g. blog posts, social media posts), as well as distributing the content via email or text messaging.

Multichannel campaigns are common in many companies. This means that you may have multiple ways to reach customers. This may include advertising on TV and radio, posting ads on billboards, and running promotions on Facebook, Twitter, Instagram, YouTube, LinkedIn, and even Snapchat.

Digital marketing campaigns include offline events, direct mail, print advertisements, trade shows, and brick-and-mortar stores.

Digital marketing campaigns aim to create awareness, interest, consideration, then finally, action.


  • Out of all the results on the page, the top three paid spots receive 46 percent of the clicks. (
  • One study revealed that 94 percent of respondents mistrusted a website because of certain design elements. So if you haven’t updated your site in a while, your potential customers are likely to notice. (
  • With more than 50 percent of product searches starting on Amazon (instead of Google), it’s worth considering the potential positive impact of this Internet advertising strategy on your business and bottom line. (
  • Fifty percent of B2B marketers find social media to be a ‘very’ or ‘somewhat’ low-cost option for advertising. So if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider. (
  • 12 percent increase in purchase intent, 551% increase in searches $9+ million in retail sales Results like these are why influencer marketing is quickly becoming one of the best digital advertising strategies. (

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How To

Are you using PPC in marketing?

PPC is an excellent tool for getting traffic to your site. You don’t have to do this alone. If you’ve ever done any online advertising you will know how time-consuming it is to ensure that your ads show up where you want them to.

It is possible that you tried to advertise yourself as a service or product, only to find that most people aren’t interested in what your message has to say. There are plenty of reasons why this happens, but the main reason is that there isn’t anyone selling what you are offering.

Paid advertising can help. Paid advertising will help you reach more people and increase the chances of your product or service being successful.

Paid advertising gives you the ability to choose when and where your ads will appear. This saves money and allows you to target people who are unlikely to buy your products.

A campaign targeted at a specific audience is the best way to use PPC. Multiple ad groups can be included in a campaign, each one targeting a different group of people.

This allows you to easily test which messages are most appealing to which audience. Switch between the different ad groups before you launch a campaign. You’ll be able to see which performs better.

Google Adwords allows you to get started. It’s easy to set up and use. You need to enter keywords related to your business and choose how many words will appear in the search results. The next step is choosing which ads will appear above or below those results.

You can select age ranges, gender, locations, and other criteria if you want to target specific demographics. Once you have selected the right words, it’s time to start your campaigns.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.