There are three different types of retargeting ads: Conversion-focused, Time-based, and Interest-based. Using each one properly will increase the chances of your audience converting. Below are some examples. Read on to get a better understanding of how these three types of ads can benefit your business. Let’s take a look at each one in turn. You’ll be able to create a compelling ad that turns prospects into customers.
Conversion-focused retargeting ad
A successful retargeting campaign should have a similar conversion goal to the original campaign. This way, you can compare results and make sure that your campaign tracking is set up properly. Besides, a good conversion-focused ad has a strong sense of urgency. These ads are useful in increasing brand awareness and maintaining brand recall, because they remind the user of past interests. To get started, check out these examples of conversion-focused retargeting ads.
Many retargeting campaigns are based on a specific demographic or behavior. By targeting specific users, you can boost click-through rates by up to 10x. Unlike the typical display ads, retargeting ads target users who have previously engaged with your brand or product. They can be served across a variety of platforms, from desktops to mobile phones. This allows you to capture email addresses to nurture the relationship and continue following up with the same visitors.
Time-based retargeting
You’ve heard of retargeting and have seen retargeting ad examples in the past. Using this strategy, you can target visitors based on their past interactions with your brand. Time-based retargeting ads are a great way to reconnect with familiar users and increase conversion rates. You can create these ads to showcase different perks of working with your brand. But, before you get started, you need to decide what the best way to use this type of advertising is.
One example of a successful time-based retargeting campaign is a company like Harry’s. They have a number of blogs that get thousands of organic visits from Google each month. Using retargeting ads, they can retrieve lost traffic and build trust before making a sale. For example, if a customer had abandoned their cart, they would receive an ad encouraging them to redeem the free trial. Another example of a successful retargeting campaign is a company like Spotify. The company’s ads feature a red CTA button that encourages people to click the link. These ads are great for both first-time visitors and returning customers.
Interest-based retargeting
Interest-based retargeting ads are a great way to make sure you’re targeting people who have shown a particular interest in a product. Interest-based remarketing is a great way to drive more purchase-aimed leads to your site and boost the conversion and transaction rate. Interest-based advertising works by using a set of keywords or three killer terms to identify people based on their online browsing activity.
These ads are targeted based on the types of websites or web pages that web users visit. By knowing these details, they will be much more relevant to the recipient of the ad. Interest-based retargeting is much more effective than other types of ads that are more generalized, which can have detrimental effects on your business. This type of advertising is safe, transparent, and a good way to increase your conversion rates.
Did you miss our previous article…
https://addisplaynetwork.com/display-ads-tips/how-to-optimize-your-linkedin-paid-ads/
