If you’ve been thinking about trying retargeting ads for your website, you may be wondering what they are and how they can help your business. In this article, you’ll learn the benefits of this technique, as well as the techniques and costs associated with it. Depending on your objectives, you might consider the following examples for your website:
Benefits
Retargeting ads follow visitors on the web, creating brand awareness. Because they are visible to a broad audience, these ads can boost conversions and increase customer engagement. These ads can increase ROI for a business by as much as 150%. They also help improve brand recall. By regularly showing ads to users, a brand can cross-sell and upsell products or close better deals. Retargeting ads are extremely effective for increasing conversion rates.
Techniques
There are several different methods for retargeting advertisements on websites. One method is to create a dedicated broad campaign and place ads there based on the content the visitor viewed. You can create different audience segments based on their location, days since their last visit, or even the prices they viewed. However, the most effective way to use retargeting on websites is to develop a custom audience segment for each audience.
Costs
The Costs of Retargeting Ads are determined by the cost of placing an ad and the pricing model you choose. Typically, you will pay per thousand impressions for CPM, or cost-per-thousand impressions. As the name implies, you pay for each impression, and as long as the ad is seen by the targeted audience, it’s a profitable campaign. CPC, on the other hand, is less effective for building awareness, since it’s shown on the bottom of the page and not seen by a person.
Time between first visit and last visit
Depending on the type of ad and the amount of time between the first visit and last visit, retargeting ads may work better for you than others. Depending on how much time has passed since your visitor last visited your website, you may serve different messages to visitors who have visited within the last week or month. A shorter timeframe will produce a higher response rate for retargeting ads.
Placement
When setting up a retargeting campaign, there are some things you need to keep in mind. Not every website visitor is looking for the same things as yours. It would be useless to send them generic retargeting messages. Instead, create custom audiences based on previous visitors, products they’ve viewed, or previous customers. Also, make sure to exclude visitors with low conversion rates to make your retargeting pool more targeted.
