While you’re thinking about the benefits of video/animation display advertising, you may be wondering what makes it a great option for your business. Here are the top three reasons you should consider this form of marketing. These benefits include reaching a large audience, cost-effectiveness, and influence on purchasing decisions. If you’re ready to get started, read on to discover all the benefits of video/animation advertising. We’ll also discuss some of the challenges you’ll likely face with it.
Video/animation display advertising benefits
While video/animation can work well for TV commercials, they’re just as effective for print ads. Animation is highly engaging and catches the viewer’s attention. It helps marketers deliver complex concepts in a way that is more engaging to the audience. Plus, if done right, it can even increase search engine optimization. Videos are naturally better at being found than static ads. Therefore, if you’re planning to run a television advertisement, consider incorporating animation into the campaign.
Reaching a broad audience
Google Display Network is the largest network of websites and mobile apps. Over ninety percent of US internet users see ads on these sites. The network also allows advertisers to target their ads for different phases of the sales cycle, including before a person knows they need a certain product, before they’ve recently searched for a related topic, and in between. Google Display Network offers over 3,000 targeting options, with more being added every day.
Influencing purchasing decisions
The study design allows researchers to infer the effects of display items on purchase intentions in a highly precise manner. This, in turn, reflects the information asymmetry between display items and target items. However, marketers may wonder whether the effect is still the same when describing a display item by price or descriptive label. They should consider the increased availability and salience of display-item information, as well as the inertia of shoppers.
Cost-effectiveness
The cost-effectiveness of display advertising depends on the type of display ads you use and their target audience. For example, some display ads have a 0.06% click-through rate, which translates into 60,000 potential customers. The higher the click-through rate, the more potential customers you can reach. Also, display ads can be created quickly, and the ROI can be as high as 486%. Hence, you can take advantage of display ads to boost other forms of digital marketing.
Targeting options
Display advertising benefits include various targeting options. With the help of these targeting options, your ads can be displayed to the right people at the right time. Depending on the type of product or service you offer, you can target ads based on demographics. In general, you can target users based on age, gender, income, educational level, and employment status. You can also use more complex demographics like location to narrow your audience.
