One method of increasing conversions with Google Search Partners is to split your campaign into RLSA and non-RLSA versions. These duplicate campaigns can be set to bids that are lower than the first one. The second version won’t disrupt the performance of the Google search network. You may want to consider paused your Google search campaign if you’re concerned about high CTR. This method works best if your volume is high enough.

Using a Google Search Partners ad is simple – Google gathers the search term data from somewhere. You click on the link to view the Search Partners ad, and this ad contains the name of the product, its RRP price, and size. The ad counts as one impression, even though it’s at the bottom of the page. You’re not likely to see this ad unless the product description link is clicked.

When testing search partner campaigns, it’s important to know your target audience. Google Search Partners is your default target. If you don’t want your ad to appear on these sites, you must create a campaign on Google Ads first. Then you can open your campaign settings. By choosing the right search partners, you can optimize your ad placement and increase your campaign’s ROAS. The best way to do this is to test high-intent keywords and start with a brand campaign.

Google Search Partners also offers ad placements that you wouldn’t otherwise see on the SERP. These search partner sites extend the reach of your ads beyond the SERP. They may be included on internal search result pages, directory pages, or other search-related sites. You should be aware of these partners before implementing your Google search campaign. These search partners are often a valuable resource for paid search professionals. If you’re planning on launching a new campaign, be sure to opt in to both the display network and Google Search Partners.

Adding search partners to your account can help you reach a wider audience and increase conversions. However, Google does not publish a complete list of its search partners. This lack of transparency leaves many paid search marketers frustrated. However, it’s important to note that you can still control where your ads show up online. It’s worth considering the extra cost of Google Search Partners, especially if you plan on running a high ROI campaign.

Although Google Search Partners have several advantages, it is important to note that it lacks transparency. Ads in the network include parked domains, which can eat up your budget. Moreover, you can’t use bid modifiers on ads in the Search Partners network. Nevertheless, this network is a useful tool for website remarketing and branded campaigns. For more information, please visit Google’s website. If you’re interested in Google Ads, check out our complete guide to monetizing your site.

In the past, I’ve been able to measure the effectiveness of search partner ads on my website. In a nutshell, the ads from Google Search Partners are not affected by CTR, but it can affect the Quality Score of a keyword. However, if you have a high CTR on your keywords, your average CPC will not be affected. This means that you shouldn’t neglect the power of search partner ads if you’re trying to boost conversions on your website.

Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.