The key to increasing app installs is to know who is likely to use your app. By targeting specific terms related to your buyer funnel, you can boost conversion rates. For example, Coinbase capitalizes on the growing popularity of cryptocurrencies and appears as the top result for the term “Bitcoin.” By targeting terms by buyer funnel, you can improve your conversion rates. Postmates capitalized on the trend and created a fun and interactive app install ad for Snapchat. In the video, users must tap a button to break a glass, winning a coupon code for the company.

Tracking mobile app installs

In order to effectively track the effectiveness of your marketing campaigns, you need to know what happens after an app install. With the help of a tracking partner, you can attribute these events to a particular partner. In this article, we’ll examine the most important features of app tracking and how they can help you achieve your marketing goals. It is important to keep in mind that app install tracking differs from website visitor tracking. You must follow the rules of the app store, as it will determine how you can monitor users and what data you can share.

Cost-per-install metrics

The cost-per-install metrics (CPI) for apps refer to the cost associated with downloading and opening an app. Cost-per-install only counts the first time a user opens an app. CPI also accounts for referrals from paid ads and uninstalls. Cost-per-install metrics are not a replacement for other types of metrics. The numbers provided here are an overview of what these metrics mean.

Influence of discoverability on app installs

The number of iPhone apps dropped by a million over the past year. Apple is cleaning up the app store by removing copies, copycats, and unnecessary antivirus tools. These standards should help improve the quality of the apps available in the store. However, companies still need to pay attention to the influence of discoverability on app installs to ensure that their apps have the best chance of being discovered. Listed below are some steps to improve your app’s discoverability.

Impact of video ad installs on app installs

According to recent research, videos are more likely to increase app downloads. This effect is particularly evident in LATAM markets, where pre-install performance is growing at double-digit rates. Video ads also provide potential users with a test drive, which is crucial for determining the quality of an app. For developers, this can help them optimize creative and ASO strategies, as well as manage bids.

Sources of app installs

You can find out where your app is getting the most app installs by using data from the sources of downloads. These are the sources of downloads for your mobile app, e.g. the App Store. You can also get this information from other sources, such as video trailers and pre-launch webpages. The information is provided in metrics by time period. In the following paragraphs, I’ll discuss some of the sources of downloads.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.