Essential Digital Marketing Terms You Need to Know
Marketing is an important part of any business, but it can be challenging to understand some of the industry jargon that some digital marketers use. Whether you are just
Damon Nelson Damon Nelson How to Create a Successful Native Ad Campaign
Native advertising is a great way for advertisers to target audiences that are already on the platform. They can include content that matches the page design and behaviour, allowing
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How to Create Google Ads Successfully
Google Ads can be a great way to promote your business and increase your website traffic. It can also help you attract new customers and boost your sales. However,
Damon Nelson How to Use Retargeting to Keep Your Existing Customers Engaged With Your Business
Retargeting ads are a great way to keep your existing customers engaged with your business. They're a cost-effective way to reach people who have already shown interest in your
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How to Optimize PPC for Maximum Conversions
PPC optimization is the process of fine-tuning your ppc campaigns for maximum conversions. If you’re looking to improve your marketing strategy, a well-optimized ppc campaign can help you boost
Damon Nelson Advertising Interactive
Advertising interactive is a new and advanced form of digital advertising that encourages the user to interact with the ads. It's a great way to improve the quality of
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How to Run an Ad on Facebook
Running an ad on Facebook is the perfect way to promote your business or product. Whether you're a small local business or a global corporation, Facebook can help you
Damon Nelson Advertising to Children
The amount of advertising to children has exploded over the past two decades. Advertisers understand that young people are a powerful market segment and are willing to spend their
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How to Use the Google Display Network to Increase Conversions and Conversion Rates
Whether you're a small business or a major enterprise, the Google Display Network (GDN) is a powerful tool for reaching customers and prospects. This network has millions of websites,
Damon Nelson Understanding the CTR Metric
CTR is an important metric to know about, as it can be used to measure the success of your digital marketing campaigns. It is a simple calculation that measures
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