When choosing a video ad server, there are several features to consider. There are two types of video ad servers: Outstream and Instream. You will likely want to have some control over which creatives appear on your site. Modern video ad servers have a creative review feature that allows you to approve or reject ad creatives. This control is important if you are the media owner. It will make your life easier to control what ads are shown on your website.
Rich media ad server
With the rise of rich media, advertisers began to look for different ways to reach their audience. They wanted bigger, better content with ways to measure interaction, but standard display technology didn’t allow for this. Rich Media allowed advertisers to break out of the rectangular box and show video content and image galleries. They also made their ads more interactive by allowing users to download stuff from them. All of these things helped publishers earn more per ad.
The current state of the rich media industry is vertically integrated, with big, sophisticated publishers and deep pockets. However, smaller publishers and advertisers will soon want to be able to offer their customers a richer experience, as well as higher eCPMs. Larger advertisers, meanwhile, will want to be able to serve rich media ads on a broader range of sites. So how do these three parties interact?
Outstream video ad server
Outstream video ads are a new type of advertisement that allows publishers to insert videos between paragraphs of text and images. Unlike traditional video ads, these are 100% viewable and serve without sound. This allows for high CPMs. Outstream video ads can command CPMs of more than $10. Here’s how they work:
Unlike instream video ads, which must meet strict requirements, outstream video ads are easy to use and integrate into your web code. An outstream video ad can be customized by the advertiser and given to the publisher as JS code. The Epom ad server has already thought ahead with three outstream video templates:
In-stream video ad server
Video on demand is a content model where a user can consume video content whenever they want to. It is available on many platforms, including the internet, television, mobile devices, and apps. These video-on-demand services utilize a server that renders a video player that interprets data into a video. The video player ad interface offers advanced video advertising functionality and bilateral communication. These ads are designed to meet the needs of both interactive and nonlinear video advertising.
In-stream video ads are loaded from a publisher’s ad server, where they are served to users. The ad server determines which ads to display, then passes the code to the video player. The video player must support both HTML5 and VAST tags to display an ad. The server also determines a user’s location within a video. By using geo-targeting, publishers can customize the ad content for each ad.
In-banner video ad server
In-banner video ads are typically served as direct campaigns in Google Ad Manager. In this type of campaign, advertisers send their creatives and the ad server will serve them. However, there are certain requirements that must be met before an ad can be displayed in the video player. Listed below are some of these requirements. Getting started:
The video file must be a minimum of two minutes. In-banner video ads are played when a user hovers over the creative and clicks on it. For video ads, audio should play only after the user clicks on the creative. For hover ads, audio will start playing after the user has hovered over it for at least two seconds. Once the user stops hovering over the creative, the video should stop playing.
