If you’re constantly running into issues with ad impression discrepancy, you’re not alone. This common problem can be caused by a variety of reasons, including time zone differences, misconfiguration, or even macro configuration errors. Let’s examine some of the most common causes of discrepancies and how to resolve them. First, you need to understand what exactly makes a report different from another. In many cases, the difference is due to the timeframes and measurement units used by ad servers.
Xandr
Whether you’re a brand looking to boost brand awareness or an enterprise looking to increase ad revenue, Xandr has you covered. The largest independent programmatic ad network in the world, Xandr offers access to over 35 billion daily impressions and ad views. Its vast inventory of premium publishers, network, and specialized solutions will meet your ad targeting needs. Xandr invests in quality inventory and viewability so that your ads are displayed to consumers.
Discrepancy in ad impression measurement affects advertisers as well as publishers. While advertisers pay publishers for every ad impression, an ad impression discrepancy can damage the reputation and market value of publishers. The problem is compounded when ad impressions are not reported correctly. The resulting discrepancy can lead to overselling inventory, overselling and a lower ROI.
To solve this problem, advertisers should consider reducing their dependence on AppNexus/Xandr ad network. While non-AppNexus/Xandr publishers are more likely to win ad impression auction, they are likely to be losing money. This is because non-AppNexus/Xandr bidders are more likely to win ad impressions for less than their competitors. Moreover, advertisers will have lower average spending for ad impressions from a diverse range of publishers.
Google‘s Campaign Manager 360
In addition to creating new campaigns, you may want to test different types of creatives and trafficking them using different types of software. For instance, third-party frequency capping can cause Ad Manager to count impressions that you don’t own. Another way to reduce discrepancies between Google Analytics and Ad Manager is to use only the “Campaign Manager 360 tag” creative type. This way, you can avoid problems with third-party multi-use creatives.
With the new Google Marketing Platform, you can easily track your campaigns’ performance across Display & Video 360 and Campaign Manager 360. Whether you need to measure the performance of your ads across multiple channels, Singular can help you do so. Moreover, you can also customize the settings and set up of these products to meet your needs. To make this possible, you should add the Campaign Manager 360 data connector.
Another feature of Campaign Manager 360 is its verification feature. Advertisers need to verify that their ads and tags are working. Tracking the performance of ads is crucial for building transparency and accountability, and Campaign Manager 360 makes this possible. It also lets advertisers make sure their ads and tags are accurate. This tool is most effective when used together with other products from Google’s Marketing Platform, like AdWords. However, you can use this tool alone as well. It is the nerve center of your campaign tracking.
