There are many common mistakes in copy ads, including the use of emotions to hook a reader, the ineffectiveness of “feelings” hooks, and the Call to Action. This article will help you avoid these mistakes, as well as other pitfalls of ad copy. Keep reading to discover how to improve your ad copy and start seeing results! We’ll discuss word choice, the Call to Action, and more. Here are some tips:
Common errors in copy ads
Even the best copywriters can make mistakes if they’re not careful. A common mistake is the use of long sales copy, which many people believe is unreadable. In fact, while a long sales copy may compel a buyer, it also annoys readers. Here are some common mistakes to avoid:
Word choice in ad copy
The words you use in your copy ad can make or break your copy. Choose strong words that will paint a picture in the reader’s mind and inspire action. Avoid using oblique words and vague terms. These can be confusing and make it harder to communicate your message. When writing copy, choose descriptive words that make sense throughout the piece. Weak words are more abstract and leave your audience in the dark about what you’re trying to convey.
Effectiveness of a “feelings” hook
The effectiveness of a “feelings” hook can be determined by examining the different types of copy. In a recent campaign for a company that transforms plastic bottles into works of art, Molly ran ads that spoke to three different kinds of hooks: one that appeals to the consumer’s feelings, one that’s logical and another that speaks to the customer’s pain point. Ultimately, she chose the “feelings” hook as her most effective copywriting strategy because it works for her target audience.
Call to action in ad copy
One way to make your call to action stand out is to incorporate it directly into your headline. For example, an ad for the Netflix service features a call to action that seems buried in the copy. But, it actually takes up most of the space in the ad. The copy is designed to be a micro-sales letter and to draw people in by focusing on its benefits and features. A good call to action should prompt action and be highly visible.
Avoiding conflicting calls-to-action
If you’re trying to sell a product, you should avoid using conflicting calls-to-action in copy. People often switch their preferences in response to a conflicting call-to-action. This is known as the decoy effect, and it can be used to your advantage in your copy. By using a decoy, you can connect your offer with a particular price point or a more established brand.
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