DFP macros are useful for populating additional data in DFP reports. They help users fill out additional data such as the ad’s title and description. The OpenRTB object provides specific additional parameters. With DFP macros, you can fill out extra data using the OpenRTB object. In this article, we’ll look at the Specless method, Inline DFP macros, and Reversible functions.


If you’re using Specless, you can pass a macro passed in via a third-party ad server into the click tag property of your ad. To ensure that ad servers will accurately track clicks, you should make sure the macro passes through the correct URL. The click URL should be a secure URL, without any third-party or placeholder macros. It should also be clear whether or not the ad server will invalidate the macro passed through it.

CB/DFP processing

You can process CB/DFP images using dfp macros to automate the process. There are several ways to perform CB/DFP processing using DFP macros. You can use batch command files and external programs to accomplish this. This can be beneficial if you need to create a batch of images for export or need to re-size them afterward. There are several advantages to using DFP macros in your workflow.

Inline DFP macros

DFP macros allow you to specify a set of parameters to be used for data collection. These parameters are used to identify certain content or context. You can use them for creative files and ad requests subject to the GDPR. These macros are only available on the Google Ad Manager 360 platform. To learn more about how they work, see the following section. This article also discusses the different types of DFP macros.

Reversible functions

DFP macros can be written in a way to allow reversible functions. The following article discusses reversible functions and how they can be implemented in DFP. It also explains how reversible functions in DFP macros can be created. If you’re interested in learning more about DFP macros, this article may be useful for you. While this article focuses on DFP, there are many other types of DFP macros you can use.

Frame buffer mapping tables

Dfp macros enable you to create frames of color information. By default, the frame buffer is 8 bits deep. However, you can change this by using the SET_PIXEL_DEPTH keyword. The 24-bit frame buffer provides TrueColor functionality by using the lower eight bits as an index in the current color lookup table. These 256 pixels are also called color bits and are used to obtain 3-channel color information.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.