This article focuses on SSAI and explains how to get started with it. In addition to getting started, it covers common issues associated with using server side ad insertion tags. You will also learn about using Brightcove and third-party tags. It will also discuss how to integrate SSAI into your existing web site. To get started, you’ll need to sign up for an account at Brightcove.

Getting started with SSAI

Getting started with Google server side a insertion (SSAI) requires setting up a backend with transcoders, packagers, and ad+video delivery infrastructure. SSAI enables publishers to deliver high quality video advertisements and rich media to users, while allowing advertisers to customize their ads. SSAI can be configured to work with a wide range of media formats, including HTML5.

SSAI uses a streaming manifest that describes each chunk of video content in the stream. If the ad server handled all the requests, all video players would receive the same manifest. In addition, SSAI ensures that video content and ads maintain a smooth, synchronized playback experience for the viewer. Because SSAI ads are inserted server side, it is difficult for ad-blockers to interrupt them.

Issues with server-side ad tags

The current dynamic of data collection and governance is being turned on its head by the rise of server-side ad tagging. This method allows full control over your server-side environment, including thorough traffic validation and digital analytics setup. You no longer have to worry about bloated JavaScript, PII leaks, and cross-site tracking traps. In addition, it can be used to improve conversion tracking accuracy.

For many publishers, the lack of a server-side ad tag means a high risk of malware infections. These malicious programs drop fake ad calls and auto-redirect ads and cost publishers approximately $1B each year. Furthermore, ad tags are notoriously slow and do not guarantee a smooth page load. Slow loading pages can lead to a jumpy experience, and poor browsing experiences and user attrition.

Using SSAI with third-party tags

If you’re interested in promoting your products or services on Google, you may be wondering whether you can use server side tagging with other privacy solutions. In addition to enabling ad tracking on your website, server-side tagging also allows you to customize the way Google tags behave. Consent mode allows you to set your own settings for the tags you use, while enhanced conversions allows you to use first-party data from consented users.

While SSAI and MRC-accredited server-side ad serving solutions are useful for many publishers, they can also be inefficient if your advertising requirements are complex. Dynamic Ad Insertion combines Google’s innovation and monetization expertise to help publishers maximize their ad revenue. With its integrated platform, it removes fragmentation and ensures that ad serving runs flawlessly.

Using SSAI with Brightcove

If you’re looking to increase your revenue and reach, using Server-Side Ad Insertion is an excellent way to do so. SSAI works with videos ingested for Dynamic Delivery. The number of connected devices that can play video is growing every day, and it’s important to keep up. While building client player integrations is an option, it’s time-consuming and not always practical. Instead, use Brightcove’s Server-Side Ad Insertion to deliver ads to viewers on demand.

SSAI uses a header to track video and ad views. It also uses ad configuration variables, or beacons, to manage ad configurations. The SSAI service will insert a macro based on video metadata and HTTP header information. It will not work with live streams or media files without a video track, as these require a video stream with an audio track.

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Damon Nelson
Damon Nelson

Entrepreneur, business consultant, software developer, and marketing professional. Many hats with one simple goal... help you make more money with simple automation, proven strategies, and a little common sense. Want to learn more? Check out what I've been reading lately.