In this article, we will look at the main features and benefits of Google Ad Manager. We will also discuss pricing and features. The programmatic direct option is also explained. In addition, you will learn about the different campaign features, such as guaranteed campaigns, open auctions, and private marketplaces. As the number of competition increases, so will revenue. And finally, we will take a look at how to increase your revenue with Google Ad Manager.
Overview
If you’re not familiar with the basics of Google Ad Manager, here’s a quick run-down of some of its most important features. First and foremost, Ad Manager provides a variety of customizable reports and templates, including conversion rate and CTR, as well as audience and demographics. The system also has a test environment, which allows you to experiment with different ad campaigns until you’re completely satisfied with the results.
Pricing
Recently, Google introduced a new unified pricing system for Google Ad Manager. This was good news for some publishers, but confusing for others. The new pricing rules apply to all bidding channels, including open auctions, first-look auctions, and private auctions. In order to make these changes work properly, publishers must save their settings for each inventory type. Read on to find out how you can use the new system to your advantage.
Features
If you want to know how to set up ad campaigns with Google, you need to have an invitation from a Google Certified Publishing Partner. The first step in setting up Google Ad Manager is to define your ad inventory, or ad units. Ad units are the spaces on a website or app where brands can display advertisements. The Google Ad Manager platform provides you with an array of options, including defining the size and format of ad units.
Programmatic Direct
Google Ad Manager offers two main types of programmatic ad management services. Publishers can use programmatic direct to buy advertising space in premium ad spaces. Programmatic direct works in a similar way to other online ad networks. Both platforms allow publishers to manage the advertising inventory in their account. However, publishers should know the differences between them. This article will provide some tips for programmatic advertising. However, before you begin creating ads with Google Ad Manager, you should understand how programmatic advertising works.
Video ads
If you’re a publisher, you can now target your video ads with content targeting. This feature uses metadata and content bundles as keywords to determine which video advertisements play at a specific time. To use the video targeting feature, you must connect your content source to Google Ad Manager and create a video line item in the ad manager. Then, set up ad rules to determine the length of time that your video ad should run.
BlueConic Customer Data Platform
Google Ad Manager is a centralized marketing management system (MAP), and BlueConic Customer Data Platform (CDP) enables marketers to use first-party behavior data to optimize their campaigns. BlueConic CDP connects to Google Ad Manager and DMP for real-time audience segmentation. Using BlueConic’s DMP, marketers can create look-alike audiences, based on demographic, behavioral, and purchase history data.
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